Link-Tracker¶
The link tracker is used to create tracked links to measure the effectiveness of marketing campaigns, making it easier to identify which channels drive the most traffic and make more informed decisions.
To create and manage tracked links, install the Link Tracker
(website links) module.
Create traceable URLs¶
To create and manage tracked links, navigate to . Fill in the following information and click Generate tracked link to create a tracking URL.
URL: The URL that is the target of the campaign. It is automatically populated with the URL used to access the menu.
Kampagne: Die spezifische Kampagne, mit der der Link verknüpft werden soll. Dieser Parameter wird verwendet, um die verschiedenen Kampagnen zu unterscheiden.
Medium: Das Medium beschreibt die Kategorie oder Methode, über die der Besucher auf Ihre Website gelangt, wie z. B. organische Suche, bezahlte Suche, Werbung in sozialen Medien, E-Mail usw.
Source: The source identifies the specific platform or website that referred the visitor, such as a search engine, newsletter, or website.
Tipp
The Campaign, Medium, and Source are UTM parameters incorporated in the tracked URL. These can be used, for example, to customize the visibility of website building blocks.
Übersicht verfolgter Links¶
Um einen Überblick über Ihre verfolgten Links zu erhalten, gehen Sie zu und scrollen Sie nach unten zum Abschnitt Ihre verfolgten Links.
Statistik¶
To measure the performance of tracked links, click the track link and scroll down to the Statistics section to get an overview of the number of clicks for the tracked link. By default, the graph shows the total number of clicks. You can change the period to Last Month or Last Week using the options on the right side of the heading.