UTM 빌더

The link tracker is used to create tracked links to measure the effectiveness of marketing campaigns, making it easier to identify which channels drive the most traffic and make more informed decisions.

To create and manage tracked links, install the Link Tracker (website links) module.

Create traceable URLs

To create and manage tracked links, navigate to Website ‣ Site ‣ Link Tracker. Fill in the following information and click Generate tracked link to create a tracking URL.

1. URL: The URL that is the target of the campaign. It is automatically populated with the URL used to access the menu.

2. 캠페인: 링크를 연결시킬 캠페인입니다. 이 매개변수를 이용하여 다양한 캠페인 중에서 식별할 수 있습니다.

3. 매체: 매체는 자연 검색, 유료 검색, 소셜 미디어 광고, 이메일 등 방문자가 사이트에 도달하게 되는 카테고리 또는 방식을 나타냅니다.

4. Source: The source identifies the specific platform or website that referred the visitor, such as a search engine, newsletter, or website.

팁

The Campaign, Medium, and Source are UTM parameters incorporated in the tracked URL. These can be used, for example, to customize the visibility of website building blocks.

추적 링크 개요

추적 링크의 개요를 보려면 웹사이트 ‣ 사이트 ‣ UTM 빌더 로 이동하여 추적 링크 섹션까지 아래로 스크롤을 내립니다.

통계

To measure the performance of tracked links, click the track link and scroll down to the Statistics section to get an overview of the number of clicks for the tracked link. By default, the graph shows the total number of clicks. You can change the period to Last Month or Last Week using the options on the right side of the heading.