連結追蹤工具

The link tracker is used to create tracked links to measure the effectiveness of marketing campaigns, making it easier to identify which channels drive the most traffic and make more informed decisions.

To create and manage tracked links, install the Link Tracker (website links) module.

Create traceable URLs

To create and manage tracked links, navigate to Website ‣ Site ‣ Link Tracker. Fill in the following information and click Generate tracked link to create a tracking URL.

1. URL: The URL that is the target of the campaign. It is automatically populated with the URL used to access the menu.

2. Campaign: The specific campaign the link should be associated with. This parameter is used to distinguish the different campaigns.

3. 媒介：媒介描述访问者到达您网站的类别或方法，例如自然搜索、付费搜索、社交媒体广告、电子邮件等。

4. Source: The source identifies the specific platform or website that referred the visitor, such as a search engine, newsletter, or website.

小訣竅

The Campaign, Medium, and Source are UTM parameters incorporated in the tracked URL. These can be used, for example, to customize the visibility of website building blocks.

Tracked links overview

To get an overview of your tracked links, go to Website ‣ Site ‣ Link Tracker and scroll down to Your tracked links section.

統計資訊

要衡量追踪链接的性能，请点击追踪链接并向下滚动到:guilabel:统计数据`部分，以获取追踪链接点击次数的概览。默认情况下，图表显示总点击次数。您可以使用标题右侧的选项将时间段更改为:guilabel:`上个月`或:guilabel:`上周。