Analitik website

Analitik website membantu pemilik website memantau bagaimana orang menggunakan situs mereka. Ini menyediakan data tentang demografi pengunjung, perilaku, dan interaksi, membantu meningkatkan website dan strategi pemasaran.

Anda dapat melacak traffic website Odoo Anda menggunakan Plausible.io atau Google Analytics. Kami merekomendasikan menggunakan Plausible.io karena ramah privasi, ringan, dan mudah digunakan.

Plausible.io

Odoo hosts its own Plausible.io server, and the Plausible Analytics dashboard is integrated into Odoo and can be accessed via Website ‣ Reporting ‣ Analytics.

Databases hosted on Odoo Online benefit from a free, ready-to-use Plausible.io solution with automatically generated credentials and a preconfigured Plausible account. To enable it, go to Website ‣ Configuration ‣ Settings, then, in the Tracking & SEO section, enable Plausible Analytics, and click Save. The credentials are automatically filled in the Shared Link Auth and the Site fields.

Tip

Click the See Analytics Report link to open the corresponding report.

Catatan

Jika Anda sudah memiliki akun Plausible.io dan ingin menghubungkannya ke database Odoo Online Anda, Anda harus membuat dua ir.config.parameters untuk menggunakan server Plausible.io. Untuk melakukannya, aktifkan mode pengembang dan buka General Settings ‣ Technical ‣ System Parameters. Klik New dan isi kolom Key dan Value berikut:

Kunci

Value

website.plausible_script

https://plausible.io/js/plausible.js

website.plausible_server

https://plausible.io

Kemudian, buka situs web Plausible dan ikuti langkah-langkah untuk menyiapkan akun Anda dan menghubungkannya ke database Odoo Anda.

Peringatan

Menonaktifkan akun Plausible.io gratis yang terhubung ke database Odoo Online Anda juga akan menghapus kunci yang ada. Hasilnya, kunci baru akan dibuat, sementara semua data historis akan tetap terkait dengan kunci lama. Jika Anda berencana untuk menonaktifkan akun, disarankan untuk menyimpan kunci yang ada untuk mempertahankan akses ke data tersebut.

If your database is hosted on Odoo.sh or On-premise, you need to create your own Plausible.io account or use an existing one and link it to your database. To do so, follow these steps:

  1. Create or sign in to a Plausible.io account.

  2. If you are creating a new account, go through the registration and activation steps. On the Add a website page, enter your website Domain name without including www or http (e.g., example.com), and click Add site. On the Add tracking to your site page, follow the instructions to install Plausible on your site. Once done, click I've installed it to proceed to the next step.

  3. Setelah selesai, klik logo Plausible.io di bagian kiri atas halaman untuk mengakses daftar situs web, kemudian klik ikon (ellipsis) di sebelah situs web dan pilih Settings.

    Klik ikon roda gigi di daftar website.

  4. In the sidebar, select Visibility, then click Add shared link.

  5. Masukkan Name, biarkan opsi Password protect tidak aktif, karena integrasi dashboard analitik Plausible di Odoo tidak mendukungnya, kemudian klik Create shared link.

  6. Click COPY to add the shared link to the clipboard.

    Salin URL tautan yang dibagikan dari Plausible.io

  7. Di Odoo, buka Website ‣ Configuration ‣ Settings.

  8. Di bagian Tracking & SEO, aktifkan Plausible Analytics, kemudian tempelkan Shared Link Auth dan klik Save.

Tip

  • If you have multiple websites, add them to your Plausible.io account by going to https://plausible.io/sites and clicking + Add Website. In the Odoo Website settings, ensure that the correct website is selected from the dropdown menu at the top of the page before pasting the shared link.

  • Odoo automatically pushes two custom goals: Lead Generation and Shop. Custom goals can be added via Plausible.io. To do so, click the (ellipsis) button on the relevant website card, then navigate to Goals in the sidebar menu, and click Add goal .

Lihat juga

Dokumentasi Plausible Analytics

Google Analytics

Untuk melacak traffic website Odoo Anda dengan Google Analytics:

  1. Buat atau masuk ke akun Google menggunakan tautan berikut: https://analytics.google.com.

    • Jika Anda menyiapkan Google Analytics untuk pertama kalinya, klik Start measuring dan ikuti langkah pembuatan akun.

    • If you already have a Google Analytics account, sign in and click the icon in the bottom-left corner of the page to access the Admin page. Then, click Create and select Property from the drop-down menu.

  3. Complete the next steps: property creation, Business details, and Business objectives, and click Create.

  4. Ketika Anda mencapai langkah Data collection, pilih platform Web.

  5. Set up your data stream: Specify your Website URL and a Stream name, then click Create & continue in the upper-right corner.

  6. Close the Set up a Google Tag popover, as no Google Tag is required to link Google Analytics to Odoo.

  7. In the Web stream details popover, copy the Measurement ID.

    Measurement ID di Google Analytics.

  8. Di Odoo, buka Website ‣ Configuration ‣ Settings.

  9. In the Tracking & SEO section, enable Google Analytics, then paste the measurement ID in the Measurement ID or Tag field and click Save.

Tip

If you have multiple websites with separate domains, it is recommended to create one property per domain. In Odoo, in the Website settings, make sure to select the correct website in the field next to New website at the top of the page before pasting the Measurement ID.

Lihat juga

Dokumentasi Google tentang menyiapkan Analytics untuk website

Google Tag Manager

Google Tag Manager is a tag management system that allows you to easily update measurement codes and related code fragments, collectively known as tags, on your website or mobile app, directly through the code injector.

Catatan

GTM is not an analytics tool and does not offer reporting features. It is used to collect data and works alongside Google Analytics to provide more detailed insights. To use GTM properly, it is recommended to configure Google Analytics as well.

For more information, refer to the documentation on linking Google Analytics and Google Tag Manager.

Peringatan

  • Beberapa tag GTM menggunakan data layer (misalnya, data layer pelacakan eCommerce lanjutan) untuk mengambil variabel dan mengirimkannya ke Google Analytics. Data layer saat ini tidak dikelola di Odoo.

  • Google Tag Manager mungkin tidak sesuai dengan peraturan perlindungan data lokal.

Untuk mengonfigurasi GTM, lakukan hal berikut:

  1. Buat atau masuk ke akun Google dengan membuka https://tagmanager.google.com/.

  2. Di tab Accounts, klik Create Account.

  3. Masukkan Account Name dan pilih Country akun.

  4. Masukkan URL website Anda di kolom Container name dan pilih Target platform.

  5. Klik Create dan setujui Terms of Service.

  6. Copy the <head> and <body> codes from the pop-up window. Then, go to your website, click Edit, go to the Theme tab, scroll down to the Advanced section, then click <head> and </body> next to Code Injection to paste the codes, then click Save.

Catatan

Data dikumpulkan dalam alat pemasaran yang digunakan untuk memantau website (misalnya, Google Analytics, Plausible, Facebook Pixel), bukan di Odoo.

Lihat juga

Setting up click triggers on Google