Análise do site

A análise de sites ajuda os proprietários de sites a monitorar como as pessoas usam seus sites. Ele fornece dados sobre a demografia, o comportamento e as interações dos visitantes, ajudando a aprimorar os sites e as estratégias de marketing.

Você pode acompanhar o tráfego do seu site Odoo usando Plausible.io ou Google Analytics. Recomendamos o uso do Plausible.io, pois ele é adaptado à privacidade, leve e fácil de usar.

Plausible.io

Odoo hosts its own Plausible.io server. The Plausible Analytics dashboard is integrated into Odoo and can be accessed via Website ‣ Reporting ‣ Analytics.

Databases hosted on Odoo Online and using an odoo.com domain name benefit from a free, ready-to-use Plausible.io solution with automatically generated credentials and a preconfigured Plausible account. To enable it, go to Website ‣ Configuration ‣ Settings, then, in the Tracking & SEO section, enable Plausible Analytics. The credentials are automatically filled in the Shared Link Auth and the Site fields.

Nota

If you already have a Plausible.io account and you want to connect it to your Odoo Online database, you must create two ir.config.parameters to use Plausible.io’s servers. To do so, enable the developer mode and go to General Settings ‣ Technical ‣ System Parameters. Click New and fill in the following Key and Value fields:

Chave

Valor

website.plausible_script

https://plausible.io/js/plausible.js

website.plausible_server

https://plausible.io

Then, go to the Plausible website and follow the steps to set up your account and link it to your Odoo database.

Aviso

Deactivating the free Plausible.io account linked to your Odoo Online database will also remove the existing keys. As a result, new keys will be generated, while all historical data will remain associated with the old keys. If you plan to deactivate the account, it is recommended to save the existing keys to preserve access to that data.

If you use a custom domain name (e.g., example.com), or if your database is hosted on Odoo.sh or On-premise, you need to create your own Plausible.io account or use an existing one and link it to your database. To do so, follow these steps:

  1. Create or sign in to a

    Plausible.io account.

  2. If you are creating a new account, go through the registration and activation steps. On the Add site info page, enter your website Domain name without including www or http (e.g., example.odoo.com) and, if necessary, change the Reporting Timezone. Click Install Plausible to proceed to the next step.

  3. Once done, click the Plausible.io logo in the upper-left part of the page to access the list of websites, then click the (ellipsis) icon next to the website and select Settings.

    Clique no ícone de engrenagem na lista de sites.

  4. In the sidebar, select Visibility, then click Add Shared link.

  5. Enter a Name, keep the Password protect option disabled, as the Plausible analytics dashboard integration in Odoo does not support it, then click Create shared link.

  6. Copie o link compartilhado.

    Copiar o URL do link compartilhado do Plausible.io

  7. No Odoo, acesse Site ‣ Configuração ‣ Definições.

  8. In the Tracking & SEO section, enable Plausible Analytics, then paste the Shared Link Auth and click Save.

Dica

  • If you have multiple websites, add them to your Plausible.io account by going to https://plausible.io/sites and clicking + Add Website. In the Odoo Website settings, ensure that the correct website is selected from the dropdown menu at the top of the page before pasting the Shared link.

  • Odoo automatically pushes two custom goals: Lead Generation and Shop. Custom goals can be added via Plausible.io. To do so, click the (ellipsis) button on the relevant website card, then navigate to Goals in the sidebar menu, and click Add goal.

Ver também

Documentação da análise Plausible

Google Analytics

Para acompanhar o tráfego do seu site Odoo com o Google Analytics:

  1. Crie ou inicie sessão em uma conta Google utilizando o seguinte link: https://analytics.google.com.

    • Se estiver a configurar o Google Analytics pela primeira vez, clique em Iniciar medição e siga a etapa de criação da conta.

    • If you already have a Google Analytics account, sign in and click the icon in the bottom-left corner of the page to access the Admin page. Then, click + Create and select Property from the drop-down menu.

  3. Complete the next steps: property creation, business details and business objectives.

  4. When you reach the Data collection step, choose the Web platform.

    Escolha uma plataforma para a sua propriedade do Google Analytics.

  5. Set up your data stream: Specify your Website URL and a Stream name, then click Create & continue.

  6. Copie o ID da medição.

    ID de medição no Google Analytics.

  7. No Odoo, acesse Site ‣ Configuração ‣ Definições.

  8. In the Tracking & SEO section, enable Google Analytics, then paste the Measurement ID and click Save.

Dica

If you have multiple websites with separate domains, it is recommended to create one property per domain. In Odoo, in the Website settings, make sure to select the website in the field next to +New website at the top left of the page before pasting the Measurement ID.

Ver também

Documentação do Google sobre a configuração do Analytics para um site

Gerenciador de tags do Google (GTM)

Google Tag Manager is a tag management system that allows you to easily update measurement codes and related code fragments, collectively known as tags on your website or mobile app, directly through the code injector.

Nota

GTM is not an analytics tool and does not offer reporting features. It is used to collect data and works alongside Google Analytics to provide more detailed insights. In order to use GTM properly, it is recommended to configure Google Analytics as well.

For more information refer to the documentation on linking Google Analytics and Google Tag Manager.

Aviso

  • Algumas tags GTM usam camadas de dados (por exemplo, camadas avançadas de dados de rastreamento de e-Commerce) para recuperar variáveis e enviá-las ao Google Analytics. Atualmente, as camadas de dados não são gerenciadas no Odoo.

  • O Google Tag Manager pode não estar em conformidade com as regulamentações locais de proteção de dados.

To configure GTM, proceed as follows:

  1. Crie ou faça login em uma conta do Google acessando https://tagmanager.google.com/.

  2. In the Accounts tab, click Create Account.

  3. Digite o Nome da conta e selecione o País dela.

  4. Digite o URL do seu site no campo Nome do contêiner e selecione a Plataforma de destino.

  5. Clique em Criar e concorde com os Termos de Serviço.

  6. Copy the <head> and <body> codes from the popup window. Then, go to your website, click Edit, go to the Theme tab, scroll down to the Advanced section, then click <head> and </body> next to Code Injection to paste the codes, then click Save.

Nota

Os dados são coletados nas ferramentas de marketing usadas para monitorar o site (ex.: Google Analytics, Plausible, Facebook Pixel), não no Odoo.

Ver também

Setting up click triggers on Google