Analitik website

Analitik website membantu pemilik website memantau bagaimana orang menggunakan situs mereka. Ini menyediakan data tentang demografi pengunjung, perilaku, dan interaksi, membantu meningkatkan website dan strategi pemasaran.

Anda dapat melacak traffic website Odoo Anda menggunakan Plausible.io atau Google Analytics. Kami merekomendasikan menggunakan Plausible.io karena ramah privasi, ringan, dan mudah digunakan.

The Plausible analytics dashboard is also integrated into Odoo and can be accessed via Website ‣ Reporting ‣ Analytics.

Plausible.io

Odoo hosts its own Plausible.io server and provides a free and ready-to-work Plausible.io solution for Odoo Online databases. Odoo automatically creates and sets up your account. You can start using it by going to Website ‣ Reporting ‣ Analytics.

Catatan

If you already have a Plausible.io account and you want to connect it to your Odoo Online database, you must create two ir.config.parameters to use Plausible.io's servers. To do so, enable the developer mode and go to General Settings ‣ Technical -- System Parameters. Click New and fill in the following Key and Value fields:

Kunci

Value

website.plausible_script

https://plausible.io/js/plausible.js

website.plausible_server

https://plausible.io

Kemudian, ikuti langkah-langkah di bawah ini untuk menghubungkan akun Anda yang sudah ada dengan server Plausible.io.

Jika database Anda dihosting di Odoo.sh atau On-premise, atau jika Anda ingin menggunakan akun Plausible.io sendiri, lakukan langkah-langkah berikut:

  1. Create or sign in to a Plausible account using the following link: https://plausible.io/register.

  2. If you are creating a new account, go through the registration and activation steps. When asked to provide your website details, add its Domain without including www (e.g., example.odoo.com) and change the Reporting Timezone if necessary. Click Add snippet to proceed to the next step. Ignore the Add JavaScript snippet instructions and click Start collecting data.

  3. Once done, click the Plausible logo in the upper-left part of the page to access your list of websites, then click the gear icon next to the website.

    Klik ikon roda gigi di daftar website.

  4. In the sidebar, select Visibility, then click + New link.

  5. Enter a Name, leave the Password field empty, as the Plausible analytics dashboard integration in Odoo doesn't support it, then click Create shared link.

    Credentials creation for the new shared link

  6. Salin tautan yang dibagikan.

    Salin URL tautan yang dibagikan dari Plausible.io

  7. Di Odoo, buka Website ‣ Configuration ‣ Settings.

  8. In the SEO section, enable Plausible Analytics, then paste the Shared Link and click Save.

Tip

If you have multiple websites, add your websites to your Plausible.io account by going to https://plausible.io/sites and clicking + Add website. In Odoo, in the Website settings, make sure to select the website in the Settings of Website field before pasting the Shared link.

Catatan

Odoo secara otomatis mendorong dua tujuan kustom: Lead Generation dan Shop.

Lihat juga

Dokumentasi Plausible Analytics

Google Analytics

Untuk melacak traffic website Odoo Anda dengan Google Analytics:

  1. Buat atau masuk ke akun Google menggunakan tautan berikut: https://analytics.google.com.

    • Jika Anda menyiapkan Google Analytics untuk pertama kalinya, klik Start measuring dan ikuti langkah pembuatan akun.

    • If you already have a Google Analytics account, sign in and click the gear icon in the bottom-left corner of the page to access the Admin page. Then, click + Create Property.

      Measurement ID di Google Analytics.

  3. Complete the next steps: property creation, business details, and business objectives.

  4. Ketika Anda mencapai langkah Data collection, pilih platform Web.

    Pilih platform untuk properti Google Analytics Anda.

  5. Set up your data stream: Specify your Website URL and a Stream name, then click Create stream.

  6. Salin Measurement ID.

    Measurement ID di Google Analytics.

  7. Di Odoo, buka Website ‣ Configuration ‣ Settings.

  8. Di bagian SEO, aktifkan Google Analytics, kemudian tempelkan Measurement ID dan klik Save.

Tip

If you have multiple websites with separate domains, it is recommended to create one property per domain. In Odoo, in the Website settings, make sure to select the website in the Settings of Website field before pasting the Measurement ID.

Lihat juga

Dokumentasi Google tentang menyiapkan Analytics untuk website

Google Tag Manager

GTM is a tag management system that allows you to easily update measurement codes and related code fragments, collectively known as tags on your website or mobile app, directly through the code injector.

Peringatan

  • Beberapa tag GTM menggunakan data layer (misalnya, data layer pelacakan eCommerce lanjutan) untuk mengambil variabel dan mengirimkannya ke Google Analytics. Data layer saat ini tidak dikelola di Odoo.

  • Google Tag Manager mungkin tidak sesuai dengan peraturan perlindungan data lokal.

To use GTM, proceed as follows:

  1. Buat atau masuk ke akun Google dengan membuka https://tagmanager.google.com/.

  2. In the Accounts tab, click Create account.

  3. Masukkan Account Name dan pilih Country akun.

  4. Masukkan URL website Anda di kolom Container name dan pilih Target platform.

  5. Klik Create dan setujui Terms of Service.

  6. Copy the <head> and <body> codes from the popup window. Then, go to your website, click Edit, go to the Themes tab, scroll down to the Website Settings section, then click <head> and </body> to paste the codes.

    Instal Google Tag Manager

Catatan

Data dikumpulkan dalam alat pemasaran yang digunakan untuk memantau website (misalnya, Google Analytics, Plausible, Facebook Pixel), bukan di Odoo.