Convert leads into opportunities

When moving opportunities through the CRM pipeline, Leads act as a qualifying step before a formal opportunity is created. Enabling Leads provides additional time to review an opportunity's potential and gauge its viability before it's assigned to a salesperson.

การกำหนดค่า

To activate the Leads setting, navigate to CRM app ‣ Configuration ‣ Settings and check the box labeled, Leads. Then, click Save.

Leads setting on CRM configuration page.

Activating this feature adds the Leads menu option to the header bar located along the top of the screen.

Leads menu on CRM application.

Once the Leads setting has been activated, it applies to all sales teams by default. To turn off leads for a specific team, navigate to CRM app ‣ Configuration ‣ Sales Teams. Then, select a team from the list to open that team's configuration page. Clear the Leads checkbox, located beneath the Sales Team field, then click :icon: fa-cloud-upload Save.

Leads menu on CRM application.

Convert a lead into an opportunity

To convert a lead into an opportunity, navigate to CRM app ‣ Leads, and click on a lead from the list to open it.

Warning

Attempting to convert a lead with a 100% probability into an opportunity will result in an error message.

The error message that appears when attempting to convert a 100% probability lead into an opportunity.

Click the Convert to Opportunity button, located at the top-left of the page.

Create opportunity button on a lead record.

This opens a Convert to opportunity pop-up. Here, select the Convert to opportunity option in the Conversion Action field.

Then, select a Salesperson and a Sales Team to which the opportunity should be assigned. Neither field is required, but if a selection is made in the Salesperson field, the Sales Team is automatically populated based on the assignee's assigned team.

If the lead has already been assigned to a salesperson or a team, these fields automatically populate with that information.

Under the Customer heading, choose from the following options:

  • Create a new customer: Choose this option to use the information in the lead to create a new customer record.

  • Link to an existing customer: Choose this option, then select a customer from the drop-down menu to link this opportunity to.

Lastly, when all configurations are complete, click Create Opportunity.

Create opportunity pop-up.

To view the newly created opportunity, navigate to CRM app ‣ My Pipeline.

Merging similar leads and opportunities

If a Similar Leads smart button appears at the top of the page for the lead, a similar lead or opportunity already exists in the database. Before converting the current lead, click the smart button to check if the leads should be merged.

Close up of a lead with emphasis on the Similar Leads smart button.

To merge this lead with an existing similar lead or opportunity, click the Convert to Opportunity button and select Merge with existing opportunities in the Conversion Action field. This generates a list of the similar leads/opportunities to be merged.

When merging, Odoo gives priority to whichever lead/opportunity was created in the system first, merging the information into the first created lead/opportunity. The resulting record is an opportunity.