Google Merchant Center

Google Merchant Center is a tool that allows ecommerce retailers to manage and submit product data to Google. It serves as a central hub to upload and maintain product details, such as images, prices, and descriptions so that products can appear across Google's platforms.

注釈

Google Merchant Center is only available for physical products and does not support services.

ちなみに

We recommend using the tool alongside other Google services, such as Google Search Console, Google Analytics or Google Tag Manager to obtain detailed reports on product listing issues, improve marketing strategies, increase your products' online visibility, and enhance the overall sales performance.

Google Merchant Center setup

To connect your ecommerce with the GMC platform, proceed as follows:

  1. Create or sign in to a Google account using the following link: https://business.google.com/us/merchant-center.

  2. Indicate that you sell products online, and enter Your store's website.

  3. Click Continue, then click Continue to Merchant Center.

  4. Enter your business details by adding the Business name and the Registered country, then click the Continue to Merchant Center button.

  5. Add the relevant information and click Continue, or click Do it later to skip this step for now.

  6. Go to the Business info tab in the left menu, and click Confirm online store.

  7. Verify your website's ownership in one of the following ways:

    ちなみに

    You can also verify your website's ownership from Google Merchant Center's dashboard by navigating to Settings ‣ Business Info in the left menu.

  8. Return to GMC, click Verify your online store, and Continue.

参考

Google Merchant Center Help

Linking Odoo to GMC

重要

To use the GMC integration in your Odoo database, at least one pricelist must be assigned to the website.

  1. Navigate to Website ‣ Configuration ‣ Settings, scroll to the Tracking & SEO section, and enable Google Merchant Center, and Save.

    注釈

    By enabling the Google Merchant Center option, your website will generate a dynamic /gmc.xml feed containing essential product information and availability.

  2. Click Manage feeds.

  3. In the Product Feeds pop-up window, select a pricelist, a language and categories, and Save.

    注釈

    You must first enable the corresponding language in the website's settings and/or create a pricelist in the foreign currency with the Selectable option enabled.

  4. Once done, click Copy URL on the corresponding feed.

  5. Go to the GMC dashboard, navigate to the Products & store ‣ Products tab in the left menu, and click Add products.

  6. Choose Add products from a file and paste the URL of the copied file.

    重要

    Make sure to select all the countries where you intend to sell your products. You are not able to proceed without selecting at least one target country. If necessary, enter a feed label as well.

    Select countries, purpose and feed label in GMC.

  7. Click Continue.

ちなみに

  • Create as many feeds as needed, and on the GMC dashboard, create several Product sources. To do so, expand the Products & store menu, go to Products, click the Add products dropdown menu, and select Add another product source.

  • To manually change the currency of the feed, go to the Products tab in GMC, click Manage product sources, and choose a Products source. Navigate to the Data source setup tab, click Show advanced options, and choose a Currency.

参考

Google Merchant Center Product Feed Specifications.