Pelacak Link

The link tracker allow you to create tracked links to measure your marketing campaigns' effectiveness. They let you determine which channels bring you the most visitors and make informed decisions.

Konfigurasi

The Link Tracker module is not installed by default. You need to enable the Email Marketing option by going to Website ‣ Configuration ‣ Settings. Alternatively, you can install the Link Tracker module itself or one of the marketing apps.

Create a traceable URL

To create and manage tracked links, navigate to Website ‣ Site ‣ Link Tracker. Fill in the following information and click Get tracked link to generate a tracking URL.

1. URL: The URL which is the target of the campaign. It is automatically populated with the URL from where you access the menu.

2. Campaign: Kampanye spesifik yang harus dikaitkan dengan tautan. Parameter ini digunakan untuk membedakan kampanye yang berbeda.

3. Medium: Medium menggambarkan kategori atau metode di mana pengunjung tiba di situs Anda, seperti pencarian organik, pencarian berbayar, iklan media sosial, email, dll.

4. Source: The source identifies the precise platform or website that referred the visitor, such as a search engine, a newsletter, or a website.

The Campaign, Medium, and Source are called UTM parameters. They are incorporated in the tracked URL.

Tip

You can customize the visibility of building blocks using the UTM parameters, amongst other conditions.

Gambaran umum tautan yang dilacak

Untuk mendapatkan gambaran umum tautan yang Anda lacak, buka Website ‣ Site ‣ Link Tracker dan gulir ke bawah ke bagian Your tracked links.

Statistik

To measure the performance of tracked links, click the Stats button.

Scroll down to the Statistics section to get an overview of the number of clicks of your tracked links. You can display information for a specific period by clicking the All Time, Last Month, or Last Week options.