Configuration

The Link Tracker module is not installed by default. You need to enable the Email Marketing option by going to Website ‣ Configuration ‣ Settings. Alternatively, you can install the Link Tracker module itself or one of the marketing apps.

Create a traceable URL

To create and manage tracked links, navigate to Website ‣ Site ‣ Link Tracker. Fill in the following information and click Get tracked link to generate a tracking URL.

  1. URL: The URL which is the target of the campaign. It is automatically populated with the URL from where you access the menu.

  2. Campaign : La campagne spécifique à laquelle le lien doit être associé. Ce paramètre permet de distinguer les différentes campagnes.

  3. Medium : Le medium décrit la catégorie ou la méthode par laquelle le visiteur arrive sur le site, comme la recherche organique, la recherche payante, la publicité sur les réseaux sociaux, l’e-mail, etc.

  4. Source: The source identifies the precise platform or website that referred the visitor, such as a search engine, a newsletter, or a website.

Créer une URL de suivi de lien

The Campaign, Medium, and Source are called UTM parameters. They are incorporated in the tracked URL.

Astuce

You can customize the visibility of building blocks using the UTM parameters, amongst other conditions.

Statistiques

To measure the performance of tracked links, click the Stats button.

View the statistics related to a specific tracked link.

Scroll down to the Statistics section to get an overview of the number of clicks of your tracked links. You can display information for a specific period by clicking the All Time, Last Month, or Last Week options.