Tracker de liens¶
The link tracker is used to create tracked links to measure the effectiveness of marketing campaigns, making it easier to identify which channels drive the most traffic and make more informed decisions.
To create and manage tracked links, install the Link Tracker
(website links) module.
Create traceable URLs¶
To create and manage tracked links, navigate to . Fill in the following information and click Generate tracked link to create a tracking URL.
URL: The URL that is the target of the campaign. It is automatically populated with the URL used to access the menu.
Campaign : La campagne spécifique à laquelle le lien doit être associé. Ce paramètre permet de distinguer les différentes campagnes.
Medium : Le medium décrit la catégorie ou la méthode par laquelle le visiteur arrive sur le site, comme la recherche organique, la recherche payante, la publicité sur les réseaux sociaux, l’e-mail, etc.
Source: The source identifies the specific platform or website that referred the visitor, such as a search engine, newsletter, or website.
Astuce
The Campaign, Medium, and Source are UTM parameters incorporated in the tracked URL. These can be used, for example, to customize the visibility of website building blocks.
Aperçu des liens suivis¶
Pour obtenir un aperçu des liens suivis, aller à et faire défiler jusqu’à la section Your tracked links.
Statistiques¶
To measure the performance of tracked links, click the track link and scroll down to the Statistics section to get an overview of the number of clicks for the tracked link. By default, the graph shows the total number of clicks. You can change the period to Last Month or Last Week using the options on the right side of the heading.