Ventes croisée et incitative

Cross-selling and upselling are sales techniques designed to encourage customers to purchase additional or higher-priced products and services from your Catalogue.

Vente croisée

Cross-selling can be achieved by suggesting optional products when items are added to the cart or by recommending accessory products on the checkout page.

Produits optionnels

Optional products are suggested when the customer selects a product and clicks Add to cart.

To enable optional products, go to Website ‣ eCommerce ‣ Products, select a product, go to the Sales tab, and enter the products you wish to feature in the Optional Products field.

Produits accessoires

Accessory products are showcased in the Suggested Accessories section during the Review Order step, just before proceeding to checkout.

To enable accessory products, go to Website ‣ eCommerce ‣ Products, select a product, go to the Sales tab, and enter the products you wish to feature in the Accessory Products field.

Vente incitative

You can display alternative products at the bottom of the product page as an upselling technique, encouraging customers to consider a more expensive variant or product than their initial choice by presenting appealing alternatives.

To enable alternative products, navigate to Website ‣ eCommerce ‣ Products, select the desired product, and go to the Sales tab. In the Alternative Products field, add the products you want to feature.

Click Go to Website to view the alternative products displayed at the bottom of the product page.

To adjust the settings, click Edit and select the related building block. In the Customize tab, scroll to the Alternative Products section and modify the settings as needed to tailor the display to your preferences.