Website analytics

Website analytics helps website owners monitor how people use their site. It provides data on visitor demographics, behavior, and interactions, helping improve websites and marketing strategies.

You can track your Odoo website's traffic using Plausible.io or Google Analytics. We recommend using Plausible.io as it is privacy-friendly, lightweight, and easy to use.

The Plausible Analytics dashboard is also integrated into Odoo and can be accessed via Website ‣ Reporting ‣ Analytics.

Plausible.io

Odoo hosts its own Plausible.io server and provides a free and ready-to-use Plausible.io solution for Odoo Online databases that use the odoo.com domain. Odoo automatically creates and sets up your account. Start using it by going to Website ‣ Reporting ‣ Analytics.

Ghi chú

  • If you use a custom domain name (e.g., example.com), you need to create your own Plausible.io account and subscription.

  • Nếu bạn đã có tài khoản Plausible.io và muốn kết nối tài khoản này với cơ sở dữ liệu Odoo Online của mình, bạn cần tạo hai ir.config.parameters để sử dụng máy chủ của Plausible.io. Để thực hiện điều đó, hãy bật chế độ nhà phát triển và truy cập vào Cài đặt chung ‣ Kỹ thuật ‣ Tham số hệ thống. Nhấn Mới và điền thông tin vào các trường Khóa và Giá trị như sau:

    Khoá

    Giá trị

    website.plausible_script

    https://plausible.io/js/plausible.js

    website.plausible_server

    https://plausible.io

Then, follow the steps below to connect your existing account with Plausible.io servers.

Cảnh báo

Deactivating the free Plausible.io account linked to your Odoo Online database will also remove the existing keys. As a result, new keys will be generated, while all historical data will remain associated with the old keys. If you plan to deactivate the account, it is recommended to save the existing keys to preserve access to that data.

If your database is hosted on Odoo.sh or On-premise, or if you wish to use your own Plausible.io account, proceed as follows:

  1. Create or sign in to a Plausible.io account using the following link: https://plausible.io/register.

  2. Nếu bạn đang tạo tài khoản mới, hãy thực hiện các bước đăng ký và kích hoạt. Trên trang Thêm thông tin trang web, thêm Miền trang web không bao gồm www (VD: example.odoo.com) và thay đổi Múi giờ báo cáo nếu cần. Nhấp Cài đặt Plausible để chuyển sang bước tiếp theo. Bỏ qua hướng dẫn Cài đặt thủ công và nhấp Bắt đầu thu thập dữ liệu.

  3. Once done, click the Plausible.io logo in the upper-left part of the page to access your list of websites, then click the (ellipsis) icon next to the website and select Settings from the drop-down menu.

    Click the gear icon in the list of websites.

  4. In the sidebar, select Visibility, then click Add Shared link.

  5. Enter a Name, leave the Password (optional) field empty, as the Plausible analytics dashboard integration in Odoo does not support it, then click Create shared link.

  6. Copy the shared link.

    Copy the shared link URL from Plausible.io

  7. In Odoo, go to Website ‣ Configuration ‣ Settings.

  8. In the SEO section, enable Plausible Analytics, then paste the Shared Link Auth and click Save.

Mẹo

If you have multiple websites, add your websites to your Plausible.io account by going to https://plausible.io/sites and clicking + Add Website. In Odoo, in the Website settings, make sure to select the website in the Settings of Website field at the top of the page before pasting the Shared link.

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Odoo automatically pushes two custom goals: Lead Generation and Shop.

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Plausible Analytics documentation

Google Analytics

To follow your Odoo website's traffic with Google Analytics:

  1. Create or sign in to a Google account using the following link: https://analytics.google.com.

    • If you are setting up Google Analytics for the first time, click Start measuring and go through the account creation step.

    • If you already have a Google Analytics account, sign in and click the icon in the bottom-left corner of the page to access the Admin page. Then, click + Create and select Property from the drop-down menu.

  3. Complete the next steps: property creation, business details and business objectives.

  4. When you reach the Data collection step, choose the Web platform.

    Choose a platform for your Google Analytics property.

  5. Set up your data stream: Specify your Website URL and a Stream name, then click Create & continue.

  6. Copy the Measurement ID.

    Measurement ID in Google Analytics.

  7. In Odoo, go to Website ‣ Configuration ‣ Settings.

  8. In the SEO section, enable Google Analytics, then paste the Measurement ID and click Save.

Mẹo

If you have multiple websites with separate domains, it is recommended to create one property per domain. In Odoo, in the Website settings, make sure to select the website in the Settings of Website field at the top of the page before pasting the Measurement ID.

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Google documentation on setting up Analytics for a website

Google Tag Manager

Google Tag Manager is a tag management system that allows you to easily update measurement codes and related code fragments, collectively known as tags on your website or mobile app, directly through the code injector.

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GTM is not an analytics tool and does not offer reporting features; it is used to collect data and works alongside Google Analytics to provide more detailed insights. In order to use GTM properly, it is recommended to configure Google Analytics as well.

For more information refer to the documentation on linking Google Analytics and Google Tag Manager.

Cảnh báo

  • Some GTM tags use data layers (e.g., advanced eCommerce tracking data layers) to retrieve variables and send them to Google Analytics. Data layers are currently not managed in Odoo.

  • Google Tag Manager may not be compliant with local data protection regulations.

To configure GTM, proceed as follows:

  1. Create or sign in to a Google account by going to https://tagmanager.google.com/.

  2. In the Accounts tab, click Create Account.

  3. Enter an Account Name and select the account's Country.

  4. Enter your website's URL in the Container name field and select the Target platform.

  5. Click Create and agree to the Terms of Service.

  6. Copy the <head> and <body> codes from the popup window. Then, go to your website, click Edit, go to the Theme tab, scroll down to the Advanced section, then click <head> and </body> next to Code Injection to paste the codes.

    Install Google Tag Manager

Ghi chú

The data is collected in the marketing tools used to monitor the website (e.g., Google Analytics, Plausible, Facebook Pixel), not in Odoo.

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Setting up click triggers on Google