Gestão dos preços¶
Odoo offers multiple options to select the prices displayed on a website, as well as condition-specific prices based on set criteria.
Impostos¶
Configuração de impostos¶
Para adicionar um imposto a um produto, você pode definir um imposto no campo Impostos do modelo do produto ou utilizar posições fiscais.
Exibição de impostos¶
A escolha do imposto sobre o preço apresentado depende normalmente dos regulamentos de um país ou do tipo de clientes (B2B vs. B2C). Para selecionar o tipo de preço apresentado, vá a Loja - Produtos e selecione Sem impostos ou Com impostos.
, desça até à categoriaSem impostos: o preço é apresentado sem impostos no site, e o imposto é calculado na etapa de revisão do carrinho;
Com impostos: o preço é apresentado com impostos no site.
Nota
This setting is website specific, and therefore can be altered for each website within a database.
To display the type of pricing next to the product price, navigate to Edit and, in the Customize tab, enable Tax Indication.
, select a product, then click
Preço por unidade¶
It is possible to display a price per unit on the product page. To do that, go to and enable Product Reference Price under the Shop - Products section. When enabled, ensure an amount is set in the Base Unit Count field of the product template, and in the Sales Price field.

O preço por unidade de medida pode ser encontrado acima do botão Adicionar ao carrinho na página do produto.

Nota
Tenha em mente que a indicação do preço por unidade pode ser obrigatória em alguns países.
Veja também
Listas de preços¶
Pricelists are the primary tool to manage prices on an eCommerce website. They make it possible to define website-specific prices - different from the price on the product template - based on the country group, currency, minimum quantity, period, or variant.
Veja também
Understanding default pricelists¶
The concept of a default pricelist in Odoo depends on the application being used. In the Sales app, a customer’s default pricelist is determined by their contact profile. If a pricelist is manually assigned to a contact, the pricelist becomes their default. If no pricelist is assigned, the default is the first pricelist listed.
In the eCommerce app,the default pricelist is assigned at the website level. However, it is influenced by the user’s login status and country group settings.
How pricelists are applied in eCommerce¶
If a portal user has a specific pricelist assigned to their contact profile, that pricelist is applied to their purchase. However, if that pricelist is not assigned to the website they are visiting, the user sees the website’s default pricelist.
Nota
The default website pricelist is the first available pricelist assigned to a website, without the country group setting configured.
Public, non-logged in users, see the website’s default pricelist.
If a pricelist includes a country group, Odoo checks the visitor’s IP address and applies the corresponding pricelist. If a visitor has a pricelist assigned in their contact profile, that pricelist takes precedence over the country-based pricelist, unless the assigned pricelist has a different country group.
Example
A customer from the United States visits the website. They do not have a portal account. The United States pricelist is applied.
A different visitor, also from the United States, has the Loyal Customer Discount pricelist assigned in their contact record. This assignment takes precedence over the country group assignation, so the Loyal Customer Discount is applied.

Pricelist configuration¶
To activate pricelists, navigate to Shop - Products section, enable the Pricelist feature, then click Save. Once pricelists have been activated, go to to configure them.
, scroll down to thePreventing sales if price is zero¶
The Prevent Sale of Zero Priced Product feature prevents customers from purchasing a
product if the sales price is listed as 0
. When this feature is enabled, instead of seeing
Add to Cart when attempting to purchase a product, they see Contact Us. This
feature is useful for companies that want to hide the prices of their products.
To utilize this feature, first navigate to Prevent Sale of Zero Priced Product checkbox, then click Save.
and tick theNext, create a pricelist that sets all product prices to 0
. Ensure the pricelist is assigned to
the correct website and is listed first among the website’s pricelists.
Selectable pricelists¶
Selectable pricelists appear in the shop page’s pricelist drop-down menu. When a pricelist is designated as Selectable, it allows the customer to choose between available pricelists.
Importante
If a pricelist is designated as Selectable, and is not assigned to a specific website, then the pricelist is selectable on all websites.
If a pricelist is designated as Selectable, it appears in the drop-down menu next to the search bar. However, if a pricelist does not appear in the drop-down menu, it may be for one of the following reasons:
If there is only one selectable pricelist, and the contact is assigned a pricelist, the drop-down may not appear.
If multiple selectable pricelists exist and match a visitor’s country group, only those pricelists are shown in the drop-down.
Moeda estrangeira¶
If you are selling in multiple currencies and have pricelists in foreign currencies, customers can select their corresponding pricelist anywhere on the Shop page from the drop-down menu next to the search bar.

Veja também
Desconto permanente¶
Se você reduziu permanentemente o preço de um produto, uma forma popular de atrair clientes é a estratégia de preço riscado. Esta estratégia consiste em apresentar o preço anterior riscado e o novo preço com desconto ao lado.

Para mostrar um preço “riscado”, ative a opção Comparação de preços em . Depois, vá para o modelo do produto ( ) e, no campo Comparar ao preço, insira o novo preço.
Nota
If a pricelist contains a Discount price type, the striked price is visible to applicable customers. This is true even if the Comparison Price feature has not been enabled.