Converteer leads naar prospects

Leads act as qualifying steps before an opportunity is created. This provides additional time before a potential opportunity is assigned to a sales person.

Configuratie

To activate the Leads setting, navigate to CRM app ‣ Configuration ‣ Settings and check the box labeled, Leads. Then, click Save.

Leads setting on CRM configuration page.

Activating this feature adds a new menu, Leads, to the header menu bar at the top of the screen.

Leads menu on CRM application.

Once the Leads setting has been activated, it applies to all sales teams by default. To turn off leads for a specific team, navigate to CRM app ‣ Configuration ‣ Sales Teams. Then, select a team from the list to open the record, and uncheck the Leads box. Once done, click Save.

Leads menu on CRM application.

Converteer een lead in een opportuniteit

To convert a lead into an opportunity, navigate to CRM ‣ Leads, and click on a Lead from the list to open it.

In the upper-left corner of the screen, click the Convert to Opportunity button, which opens a Convert to opportunity pop-up window.

Create opportunity button on a lead record.

On the Convert to opportunity pop-up window, in the Conversion action field, select the Convert to opportunity option.

Notitie

If a lead, or an opportunity, already exists in the database for this customer, Odoo automatically suggests merging both leads/opportunities. For more information on merging leads and opportunities, see the section on how to merge leads below.

Then, select a Salesperson and a Sales Team to which the opportunity should be assigned.

If the lead has already been assigned to a salesperson or a team, these fields automatically populate with that information.

Create opportunity pop-up.

Under the Customer heading, choose from the following options:

  • Create a new customer: Choose this option to use the information in the lead to create a new customer.

  • Link to an existing customer: Choose this option, then select a customer from the resulting drop-down menu, to link this opportunity to the existing customer record.

  • Do not link to a customer: Choose this option to convert the lead, but not link it to a new or existing customer.

Lastly, when all configurations are complete, click Create Opportunity.

Merge leads and opportunities

Odoo automatically detects similar leads and opportunities by comparing the email addresses of the associated contacts. If a similar lead/opportunity is found, a Similar Lead smart button appears at the top of the lead/opportunity record.

Similar leads smart button.

To compare the details of the similar leads/opportunities, click the Similar Leads button. This opens a kanban view with only the similar leads/opportunities. Click into each card to view the details for each lead/opportunity, and confirm if they should be merged.

Belangrijk

Bij het samenvoegen geeft Odoo voorrang aan de lead/opportunity die het eerst in het systeem is aangemaakt, waardoor de informatie wordt samengevoegd in de eerst aangemaakte lead/opportunity. Als echter een lead en een opportunity worden samengevoegd, wordt het resulterende record een opportunity genoemd, ongeacht welk record het eerst is aangemaakt.

After confirming that the leads/opportunities should be merged, return to the kanban view using breadcrumbs, or by clicking the Similar Lead smart button. Click the ☰ (three vertical lines) icon to change to list view.

Check the box on the left of the page for the leads/opportunities to be merged. Then, click the Action ⚙️ (gear) icon at the top of the page, to reveal a drop-down menu. From that drop-down menu, select the Merge option to merge the selected opportunities (or leads).

When Merge is selected from the Action ⚙️ (gear) drop-down menu, a Merge pop-up window appears. In that pop-up window, decide to Assign opportunities to a Salesperson and/or Sales Team.

Onder deze velden staan de samen te voegen leads/kansen met de bijbehorende informatie. Om de geselecteerde leads/kansen samen te voegen, klik je op Samenvoegen.

Notitie

Bij het samenvoegen van opportunities gaat er geen informatie verloren. Gegevens van de andere opportunity worden opgeslagen in de chatter en de informatievelden, zodat je ze kunt raadplegen.

Merge option from action menu in list view.