Connecting to my Marketplace with Campaigns¶
Whether your goal is to sell a new product, explain the value of your services or advertise your event, a campaign helps you to connect with your marketplace. They normally involve multiple channels, so it is fundamental to have a solution with which you can plan, execute, track, and analyze your content.
As you create content, tabs for that specific channel are shown. The overview of the campaign displays global metrics such as:
Revenue: number of users who, from a link in your content, finished a transaction (paid).
Quotations: number of users who, from a link in your content, have started but not finished a transaction (did not pay).
Leads: users who have filled out your contact form, from a link in your content.
To be able to Send New Mailing, make sure the feature is enabled in the Email Marketing application, under. To be able to Send SMS, the SMS Marketing application must be installed on your database.
Social Marketing works integrated with other applications such as Sales, Invoicing, CRM and Website.