Hoe accessoires en optionele producten verkopen (cross-selling)

You sell computers. Why not stimulating your customers to buy a top-notch screen or an extra-warranty? That’s the goal of cross-selling functionalities:

  • Product accessoires op de check-out pagina,

  • Optional products on a new Add to Cart screen (not installed by default).

Product accessoires op de check-out pagina

Accessoires (bijvoorbeeld voor computers: muis, toetsenbord) worden getoond wanneer de klant het winkelmandje bekijkt voor de betaling.

../../../../_images/cross_sell_accessory_web.png

Selecteer optionele items in het Verkopen tabblad van de product detail pagina.

../../../../_images/cross_sell_accessory.png

Notitie

There is an algorithm to figure out the best accessories to display in case several items are added to cart. If any item is the accessory of several products added to cart, it is most likely that it will be atop the list of suggested accessories.

Optionele producten wanneer u product toevoegt aan winkelmandje

Optional products are directly related to the item added to cart (e.g. for computers: warranty, OS software, extra components). Whenever the main product is added to cart, such a new screen pops up as an extra step.

../../../../_images/cross_sell_optional_web.png

Om optionele producten te publiceren:

  • Install eCommerce Optional Products addon in Apps menu. Remove the default filter to search on addons as well, otherwise only main apps show up.

../../../../_images/cross_sell_optional_install.png

  • Selecteer optionele items vanuit het Verkopen tabblad op het product formulier.

../../../../_images/cross_sell_optional.png

Notitie

De hoeveelheid van optioneel toegevoegd producten aan een winkelmandje is hetzelfde als het hoofd product.