Cross-selling: Accessory and Optional Products

Any sales process is an opportunity to maximize revenues. For example, with an extended warranty or some accessories.

To do so, you can use Cross-selling, a sales technique consisting in selling a customer something in addition to the product or service they were originally shopping for. It is a great way to maximize the value of each one of your customers.

It can be done via two different features:

Productaccessoires

Accessory Products are products that are displayed when customers review their cart before paying. As an example, you could suggest a mouse or a keyboard when someone buys a computer.

To add Accessory Products, go to Website ‣ Products ‣ Products and, under the Sales Tab, add your products to the Accessory Products field.

Add an accessory product to product form.

Now, go to your website and add the product to your cart. On the payment step, you can see your accessory products suggested to the customer.

See of payment view and accessory product suggestion.

Optionele producten

Optional products are products directly related to an item. Each time the product is added to a cart, a pop-up appears, suggesting other products to buy.

To enable optional products, go to Website ‣ Configuration ‣ Settings and tick Optional Products. Then, go to Website ‣ Products ‣ Products and open the item you want to add an optional product to. In the Sales tab of that product, add as many optional products as you want.

Add an optional product to product form.

From now, when a customer adds this product to their cart, a pop-up appears and suggests also adding the optional product(s).

Pop-up with optional products appears.