商机未成交

并非所有商机都能成功转化为订单。为保持销售管道的实时性,需要及时标记未成交商机。明确记录商机流失原因有助于发现共性问题、揭示团队培训需求,并助力优化整体销售策略。

注解

通过 :doc:`合并未成交商机与活跃商机 <merge_similar>`的操作,可将已标记未成交的商机重新纳入销售管道。

将商机标记为丢失

要将商机标记为丢失,首先要打开 客户关系管理应用程序,然后通过点击相应的看板卡从管道中选择一个商机。这样就会显示该商机的详细表单。

然后,点击商机详情表顶部的 已丢失

销售机会记录顶部的按钮,焦点放在“损失”按钮。

这将打开 标记为损失 弹出窗口。从 损失原因 下拉菜单中选择一个现有的损失原因。如果没有可用的原因,则在 损失原因 字段中输入新原因,然后点击 创建

Additional notes and comments can be added below the lost reason in the designated Closing Note field.

小技巧

Neither the Lost Reason field, nor the Closing Note field, on the Mark Lost pop-up window are required. However, it is recommended to include this information for the sake of traceability, accountability, and reporting purposes.

在弹出的 标记丢失 窗口中输入所有所需信息后,单击 标记为丢失

丢失原因弹窗,附带示例原因。

After clicking Mark as Lost, a red Lost banner is added to the upper-right corner of the opportunity.

A lost opportunity with the lost banner added.

注解

To mark an inactive (archived) opportunity as lost, set the Probability field to 0 percent.

创建/编辑丢失原因

要创建新的丢失原因或编辑现有原因,请导航至 CRM 应用 ‣ 配置 ‣ 丢失原因

To edit an existing lost reason, click the reason to be edited to highlight it. From here, change the selected lost reason by editing the Description field.

To create a new lost reason, click New in the upper-left corner of the Lost Reasons page. Then, type the new lost reason in the Description field.

查看丢失的商机

To retrieve lost opportunities, go CRM app ‣ Sales ‣ My Pipeline, then click on the search bar at the top of the page, and then remove all of the default filters.

搜索列,重点放在“已丢失”筛选器。

Open the Filters drop-down menu by clicking the (dropdown) icon to the right of the search bar to open the drop-down menu containing Filters, Group By, and Favorites options, designated into respective columns.

Select the Lost option from the Filters section. Upon selecting Lost, only the opportunities marked as Lost appear on the Pipeline page.

Sort opportunities by lost reason

To filter opportunities by a specific lost reason, click the (dropdown) icon to the right of the search bar again to open the drop-down menu. In addition to the Lost filter, under the Filters column, click Add Custom Filter, which opens an Add Custom Filter pop-up window.

On the Add Custom Filter pop-up window, click in the first field and type Lost Reason in the search bar, or scroll to search through the list to locate it. Then, click into the next field, and select = from the drop-down menu. Click into the third field, and then select a lost reason from the drop-down menu. Finally, click Add.

搜索栏,包括为丢失原因新增的自定义筛选器。

小技巧

要查看多个丢失原因的结果,请在弹出的 添加自定义筛选器 窗口中的自定义筛选器第二个字段中选择操作符 is in。选择该运算符后,就可以在第三个字段中选择多个丢失原因。

添加自定义筛选器弹出窗口,可选择多个丢失原因。

恢复失去的机会

要恢复丢失的商机,请打开 客户关系管理 应用程序,显示 管道 仪表板。或者,前往 客户关系管理应用程序 ‣ 销售 ‣ 我的管道。从这里,点击搜索栏右侧的 (dropdown)`图标,打开包含 :guilabel:`筛选器分配方式收藏 列的下拉菜单。

筛选 列下,选择 丢失。这样就会显示 管道 页面上所有丢失的商机。

小技巧

要查看数据库中的所有商机,请从搜索栏中移除默认的 我的管道 筛选器。

在已丢失商机的详细信息表单中,点击左上角的 恢复。这样,商机表单上的红色 已丢失 条幅就会消失,表明商机已恢复。

已丢失的商机,强调“恢复”按钮。

一次恢复多个机会

要同时恢复多个商机,请点击 (dropdown) 图标(位于搜索栏右侧)打开仪表板主菜单,并选择位于左侧 筛选项 列下的默认 丢失 选项。

接下来,选择列表视图选项,右上角的 (list)`图标代表了该选项。这样就可以把 :guilabel:`管道 页面上的所有机会都放在列表视图中。选择列表视图后,选择要恢复的每个机会左侧的复选框。

选择所需的机会后,点击 管道 页面顶部的 Actions`下拉菜单。从 :icon:`fa-cog (Actions)`下拉菜单中,选择 :guilabel:`解除存档

这样做将从 管道 页面移除这些选定的机会,因为它们不再符合 已丢失 筛选条件。从搜索栏中删除 已丢失 筛选器,以显示这些新恢复的商机。

列表视图模式下的操作按钮,强调“取消存档”选项。

管理丢失的潜在客户

If Leads are enabled on a database, then they can be marked as lost in the same manner as opportunities. Leads use the same lost reasons as opportunities.

注解

To enable leads, navigate to CRM app ‣ Configuration ‣ Settings and check the Leads checkbox. This adds a new Leads menu to the header menu bar at the top of the page.

将销售线索标记为输

To mark a lead as lost, navigate to CRM app ‣ Leads, and select a lead from the list. Doing so reveals that lead’s detail form. Then, click Lost, located at the top of the lead’s detail form.

This opens the Mark Lost pop-up window. From the Lost Reason drop-down menu, choose an existing lost reason. If no applicable reason is available, then create a new one by entering it into the Lost Reason field, and selecting Create.

可在 :guilabel:`关闭注释 ` 字段指定的丢失原因下方,添加其他注释和评论。

在弹出的 标记丢失 窗口中输入所有所需信息后,单击 标记为丢失

恢复丢失的潜在客户

To restore a lost lead, navigate to CRM app ‣ Leads, and then click the (dropdown) icon to the right of the search bar to open the drop-down menu that contains the Filters, Group By, and Favorites columns.

筛选 栏下,选择 已丢失。这样就会显示 潜在客户 页面上所有丢失的潜在客户。

然后,点击需要恢复的已丢失潜在客户,打开该潜在客户的详细信息表。

在已丢失潜在客户的详细信息表单中,点击左上角的 恢复。此操作将移除潜在客户表单中的红色 :guilabel:`已丢失`横幅,表明潜在客户已恢复。

一次恢复多个潜在客户

要一次恢复多个潜在客户,请导航至 CRM 应用程序 ‣ 潜在客户,打开 筛选器 下拉菜单,并选择 已丢失 选项。选择要恢复的每条信息左边的复选框。

Once the desired leads have been selected, click the (Actions) drop-down menu at the top of the Leads page. From the (Actions) drop-down menu, select Unarchive.

Doing so removes those selected leads from the Leads page because they no longer fit the Lost filter criteria. Delete the Lost filter from the search bar to reveal these newly-restored leads.