Introduction
The time when you needed to spend one hour on the road to get the specific fancy shoes you wanted is over. E-commerce has placed itself at the core of our buying habits. The rise of online shopping lies in its unmatched convenience, empowering consumers to access products and services at their fingertips through smartphones or tablets. From a business perspective, selecting the right e-commerce software is crucial, as it will enable you to reach your audience where they are and retain them as customers. It’s not merely about having a “Buy” button on your site anymore; it’s all about creating a memorable experience for your customers, from building brand awareness to delivering the products to their doors and providing post-sale services. Behind every e-commerce page, a real business demands management, which requires the addition of other solutions such as inventory management, accounting software, marketing tools, and more.
Choosing the right software is, therefore, crucial for effectively attracting, nurturing, and fostering customer loyalty. This page is dedicated to providing enough information to evaluate the solutions Odoo and WooCommerce, and whether they best meet your specific requirements in terms of features coverage, pricing, reviews, and usability. We’ve carefully selected some of the most popular solutions available, including Odoo, Adobe Commerce, PrestaShop, Shopify, WooCommerce, Wix, and Salesforce Commerce Cloud.
Odoo
Created to disrupt the enterprise world and finally provide a software that covers complex needs with simplicity, Odoo has become one of the most popular business solutions. With more than 82 business apps fully integrated and thousands of community modules, the open-source software caters to every sector and company size, making it a major player in the market. The Belgian software counts more than 20,000 downloads per day, making it the most installed app suite and a direct competitor to companies like NetSuite, Shopify, PrestaShop and Microsoft.
"Attract, engage, and retain: the e-commerce solution for your thriving online store!"
12 million +
users
44,000 +
integrated apps
50,000 +
online websites
5,000 +
partners
WooCommerce
WooCommerce, introduced in September 2011, is an open-source e-commerce plugin designed for the WordPress website building platform. Since its inception, the plugin has been downloaded over 70 million times and ranks as the second-fastest-growing content management system (CMS). WooCommerce operates on a freeware business model, offering several basic features at no cost. Users have the flexibility to subscribe to various feature packages based on their specific requirements.
"The most customizable platform for building your online business. "
4 million +
users
55,000 +
integrated apps
1 million +
online websites
270 +
partners
Features Comparison
Product Management
Odoo
WooCommerce
Catalog Management
Configurable Products (Variants, Attributes,...)
Product Inline Page Builder
Add-on
Digital Products
Product Reviews
Recurring Products (Subscriptions)
Extension
AI-Powered Product Recommendation
Plugin
Multi-Website Support
Inventory Management
Barcode Support
SKU Support
Product Demand Forecasting
Plugin
Stock On Hand
Stock Available
Supply Chain
Plugin
Return/Exchange Management
Plugin
Shipment Tracking
Extension
Backorder Management
Plugin
Multiple Warehouses
Extension
Purchase Management
Plugin
Inventory Reports
Design
Odoo
WooCommerce
General
WYSIWYG Editor
Plugin
Drag-and-Drop Page Builder (Blocks)
Plugin
Responsive Web Design
Auto-Generated Sitemaps
Plugin
Customizable HTML/CSS/JS
Plugin
AI-Powered Site Builder
Plugin
AI-Powered Themes
Plugin
PWA Support
Plugin
Mobile Friendly
Mobile Specific Content
eCommerce Usability
Breadcrumb Navigation
Site Search Engine
Plugin
Sorting of Search Results
Add-on
Filtering of Search Results
Product
Multi Pictures per Product
Bulk Image Upload
Bulk Product Import/Export
Plugin
Hierarchy of Categories
Video and 3D product asset
Plugin
Back in Stock Notification
Matrix Selector
Variants Display Types
Customer Management
Odoo
WooCommerce
Customer Management
Cart Abandonment Tracking
Plugin
Persistent Cart
Customer Portal
Buy Without Signup
Customer Testimonials
Plugin
Customer Contact Form
Plugin
Customer Order History
Plugin
Customer Specific Prices
Live Chat on Website
Plugin
Affiliates Management
Add-on
Plugin
Wishlist
Customizable customer forms
B2C Website Configuration
B2B Website Configuration
Plugin
Shipping
Odoo
WooCommerce
Shipping
Custom Shipping Rules
Plugin
Flat Rate Shipping
Label Printing
Gift Wrapping Option
Free Shipping Option
Weight Based Shipping
Plugin
Dropshipping
Plugin
Pick-up in store
Plugin
Shipping Connectors: DHL
Shipping Connectors: UPS
Extension
Shipping Connectors: USPS
Extension
Shipping Connectors: FedEx
Extension
Shipping Connectors: La Poste
Shipping Connectors: Mondial Relay
Plugin
Shipping Connectors: Sendcloud
Extension
Promotion and Marketing
Odoo
WooCommerce
Promotion & Marketing
Email Auto Response
Plugin
Email List Management
Plugin
Drag & Drop Mail Designer
Plugin
Affiliate Program Support
Plugin
Coupons & Promo Codes
Plugin
Reward Points
Discount Management
Extension
Gift Cards
Product Ratings
Product Bundling
Plugin
Product Comparison
Extension
Upsells in Shopping Cart
Extension
Cross-sells on Product Pages
Extension
UTM Conditional Display
Customizable Newsletter Templates
Extension
Integrated A/B Testing
Extension
eBay Marketplace Integration
Plugin
Amazon Marketplace Integration
Extension
Private Sales
Plugin
Site-Wide Banner Advertising
Plugin
Social media Integration
Blogs
Search Engine Optimization
Integrated SEO Tools
Plugin
Inline SEO Suggestions
Optimized URLs
Link Tracker
Plugin
SEO-Friendly Templates
Sales Management
Odoo
WooCommerce
Sales Management
Integrated Accounting
Add-on
Search Reports
Add-on
Extension
Data Import
Extension
SSL Support
Integrated Invoicing
Plugin
Multi-Store Support
Plugin
Taxes by Country/State
Automatic Taxes Mapping
Customizable Invoice Template
Address Autocomplete
Express Checkout
Plugin
Multi-Currency System
Extension
Payment & Pricing Features
Payment Gateway: Redirect
Payment Gateway: Server-to-Server
Recurring Payments
PayPal Integration
Adyen Integration
Plugin
SIPS Worldline Integration
Plugin
Alipay Integration
Plugin
Stripe Integration
Plugin
Amazon Payment Services Integration
AsiaPay Integration
Plugin
Authorize.net Integration
Buckaroo Integration
Plugin
Flutterwave Integration
Plugin
Mercado Pago Integration
Mollie Integration
PayU Integration
Razorpay Integration
SEPA Direct Credit Integration
Ogone Integration
Add-on
Own Provider Support
Reporting
Odoo
WooCommerce
Reports
Sales Report
Inventory Reports
Plugin
Subscription KPIs (MRR, Churn, etc.)
Plugin
Google Analytics Integration
Plugin
Plausible Analytics Integration
Product Performance Reports
Sales Summary Reports
Plugin
Site Search Report
Extension
Report Engine
Dynamic Graphs
Plugin
Dynamic Pivot Table
Customizable Dashboard
Plugin
Export Report to Excel
Report Engine
Full Web Interface
Fast Backend (Ajax)
Responsive Backend
Multi-language
Report Engine
API
Apps Store (e-commerce related)
554
752
Usability, Pricing & Conditions
Odoo
WooCommerce
Implementation
Ease of Setup
4.0/5
2.0/5
Ease of Use
4.5/5
2.3/5
Reports Flexibility
4.5/5
2.0/5
Speed / Scalability
4.5/5
2.5/5
CDN By Default
Users Satisfaction
Ratings on g2Crowd
4.2/5
4.4/5
Ratings on GetApp
4.1/5
4.5/5
Ratings on Capterra
4.1/5
4.5/5
Pricing & Conditions
Monthly Pricing
Free1
Free
Free Cloud Version
1-Year free domain
Contract Duration
Monthly & Yearly
Monthly
1 Free App
N/A
Open-source
Free Updates
Upgrades to Future Versions
Hosting Mode
Cloud & On-premise
Cloud & On-premise
Support
