Introduction
The time when you needed to spend one hour on the road to get the specific fancy shoes you wanted is over. E-commerce has placed itself at the core of our buying habits. The rise of online shopping lies in its unmatched convenience, empowering consumers to access products and services at their fingertips through smartphones or tablets. From a business perspective, selecting the right e-commerce software is crucial, as it will enable you to reach your audience where they are and retain them as customers. It’s not merely about having a “Buy” button on your site anymore; it’s all about creating a memorable experience for your customers, from building brand awareness to delivering the products to their doors and providing post-sale services. Behind every e-commerce page, a real business demands management, which requires the addition of other solutions such as inventory management, accounting software, marketing tools, and more.
Choosing the right software is, therefore, crucial for effectively attracting, nurturing, and fostering customer loyalty. This page is dedicated to providing enough information to evaluate the solutions Odoo and Wix, and whether they best meet your specific requirements in terms of features coverage, pricing, reviews, and usability. We’ve carefully selected some of the most popular solutions available, including Odoo, Adobe Commerce, PrestaShop, Shopify, WooCommerce, Wix, and Salesforce Commerce Cloud.
Odoo
Created to disrupt the enterprise world and finally provide a software that covers complex needs with simplicity, Odoo has become one of the most popular business solutions. With more than 82 business apps fully integrated and thousands of community modules, the open-source software caters to every sector and company size, making it a major player in the market. The Belgian software counts more than 20,000 downloads per day, making it the most installed app suite and a direct competitor to companies like NetSuite, Shopify, PrestaShop and Microsoft.
"Attract, engage, and retain: the e-commerce solution for your thriving online store!"
12 million +
users
44,000 +
integrated apps
50,000 +
online websites
5,000 +
partners
Wix
Wix, established in 2006, entered the e-commerce sector and saw user growth over the years. By 2011, it reported 8.5 million users and had garnered $40 million in funding. Wix provides both a website builder and an e-commerce solution. While the Wix website builder is based on a freemium business model, a substantial portion of its revenue comes from users opting for premium upgrades.
"It’s more than just a website builder, it’s how your vision comes to life. "
240 million +
users
300 +
integrated apps
800,000 +
online websites
5,000 +
partners
Features Comparison
Product Management
Odoo
Wix
Catalog Management
Configurable Products (Variants, Attributes,...)
Product Inline Page Builder
Digital Products
Product Reviews
Recurring Products (Subscriptions)
AI-Powered Product Recommendation
Add-on
Multi-Website Support
Inventory Management
Barcode Support
SKU Support
Product Demand Forecasting
Stock On Hand
Stock Available
Supply Chain
Add-on
Return/Exchange Management
Shipment Tracking
Backorder Management
Multiple Warehouses
Purchase Management
Inventory Reports
Design
Odoo
Wix
General
WYSIWYG Editor
Drag-and-Drop Page Builder (Blocks)
Responsive Web Design
Auto-Generated Sitemaps
Customizable HTML/CSS/JS
AI-Powered Site Builder
AI-Powered Themes
PWA Support
Mobile Friendly
Mobile Specific Content
eCommerce Usability
Breadcrumb Navigation
Site Search Engine
Sorting of Search Results
Add-on
Filtering of Search Results
Product
Multi Pictures per Product
Bulk Image Upload
Bulk Product Import/Export
Hierarchy of Categories
Video and 3D product asset
Back in Stock Notification
Matrix Selector
Variants Display Types
Customer Management
Odoo
Wix
Customer Management
Cart Abandonment Tracking
Persistent Cart
Customer Portal
Customer Support Help Desk
Plugin
Buy Without Signup
Customer Testimonials
Customer Contact Form
Customer Order History
Customer Specific Prices
Live Chat on Website
Affiliates Management
Add-on
Wishlist
Customizable Customer Forms
B2C Website Configuration
B2B Website Configuration
Shipping
Odoo
Wix
Shipping
Custom Shipping Rules
Flat Rate Shipping
Label Printing
Gift Wrapping Option
Free Shipping Option
Weight Based Shipping
Dropshipping
App
Pick-up in store
Shipping Connectors: DHL
App
Shipping Connectors: UPS
App
Shipping Connectors: USPS
Shipping Connectors: FedEx
App
Shipping Connectors: La Poste
Shipping Connectors: Mondial Relay
App
Shipping Connectors: Sendcloud
App
Promotion and Marketing
Odoo
Wix
Promotion & Marketing
Email Auto Response
Email List Management
Drag & Drop Mail Designer
Affiliate Program Support
Coupons & Promo Codes
Reward Points
App
Discount Management
Gift Cards
Product Ratings
Product Bundling
App
Product Comparison
App
Upsells in Shopping Cart
Cross-sells on Product Pages
UTM Conditional Display
Customizable Newsletter Templates
Integrated A/B Testing
eBay Marketplace Integration
Amazon Marketplace Integration
Private Sales
Site-Wide Banner Advertising
Social media Integration
Blogs
Search Engine Optimization
Integrated SEO Tools
Inline SEO Suggestions
Optimized URLs
Link Tracker
SEO-Friendly Templates
Sales Management
Odoo
Wix
Sales Management
Integrated Accounting
Search Reports
Add-on
Data Import
SSL Support
Integrated Invoicing
Multi-Store Support
Taxes by Country/State
App
Automatic Taxes Mapping
App
Customizable Invoice Template
Address Autocomplete
Express Checkout
Multi-Currency System
Payment & Pricing Features
Payment Gateway: Redirect
Payment Gateway: Server-to-Server
Recurring Payments
PayPal Integration
Adyen Integration
SIPS Worldline Integration
Alipay Integration
Stripe Integration
Amazon Payment Services Integration
AsiaPay Integration
Authorize.net Integration
Buckaroo Integration
Flutterwave Integration
Mercado Pago Integration
Mollie Integration
PayU Integration
Razorpay Integration
SEPA Direct Credit Integration
Ogone Integration
Own Provider Support
Reporting
Odoo
Wix
Reports
Sales Report
Inventory Reports
Subscription KPIs (MRR, Churn, etc.)
Google Analytics Integration
Plausible Analytics Integration
Product Performance Reports
Sales Summary Reports
Site Search Report
Report Engine
Dynamic Graphs
Add-on
Dynamic Pivot Table
Customizable Dashboard
Export Report to Excel
Report Engine
Full Web Interface
Fast Backend (Ajax)
Responsive Backend
Multi-language
Report Engine
API
Apps Store (e-commerce related)
641
35
Usability, Pricing & Conditions
Odoo
Wix
Implementation
Ease of Setup
4/5
5/5
Ease of Use
4/5
5/5
Reports Flexibility
5/5
3/5
Speed / Scalability
5/5
5/5
CDN By Default
Users Satisfaction
Ratings on g2Crowd
4.2/5
4.2/5
Ratings on GetApp
4.1/5
4.4/5
Ratings on Capterra
4.1/5
4.4/5
Pricing & Conditions
Monthly Pricing
Free1
€36 for Wix Business Subscription
Free Cloud Version
1-Year free domain
Contract Duration
Monthly & Yearly
Monthly
1 Free App
N/A
Open-source
Free Updates
Upgrades to Future Versions
Hosting Mode
Cloud & On-premise
Cloud
Support
