Introduction
The time when you needed to spend one hour on the road to get the specific fancy shoes you wanted is over. E-commerce has placed itself at the core of our buying habits. The rise of online shopping lies in its unmatched convenience, empowering consumers to access products and services at their fingertips through smartphones or tablets. From a business perspective, selecting the right e-commerce software is crucial, as it will enable you to reach your audience where they are and retain them as customers. It’s not merely about having a “Buy” button on your site anymore; it’s all about creating a memorable experience for your customers, from building brand awareness to delivering the products to their doors and providing post-sale services. Behind every e-commerce page, a real business demands management, which requires the addition of other solutions such as inventory management, accounting software, marketing tools, and more.
Choosing the right software is, therefore, crucial for effectively attracting, nurturing, and fostering customer loyalty. This page is dedicated to providing enough information to evaluate the solutions Odoo and PrestaShop, and whether they best meet your specific requirements in terms of features coverage, pricing, reviews, and usability. We’ve carefully selected some of the most popular solutions available, including Odoo, Adobe Commerce, PrestaShop, Shopify, WooCommerce, Wix, and Salesforce Commerce Cloud.
Odoo
Created to disrupt the enterprise world and finally provide a software that covers complex needs with simplicity, Odoo has become one of the most popular business solutions. With more than 82 business apps fully integrated and thousands of community modules, the open-source software caters to every sector and company size, making it a major player in the market. The Belgian software counts more than 20,000 downloads per day, making it the most installed app suite and a direct competitor to companies like NetSuite, Shopify, PrestaShop and Microsoft.
"Attract, engage, and retain: the e-commerce solution for your thriving online store!"
12 million +
users
44,000 +
integrated apps
50,000 +
online websites
5,000 +
partners
PrestaShop
PrestaShop was established by French students in 2007. Over a span of fifteen years, it has developed into an open-source software tailored for online store management. The platform is adaptable for international use. While PrestaShop itself operates on a freemium basis, its main revenue streams come from partnerships with entities such as Google and PayPal, and from the sale of PrestaShop add-ons on their marketplace. PrestaShop is available to download for free. The latest stable edition 8.1.1 was released on August 30, 2023, and is the version used for this comparison.
"Your e-commerce success starts here. "
1 million +
users
2,000 +
integrated apps
300,000 +
online websites
300 +
partners
Features Comparison
Product Management
Odoo
PrestaShop
Catalog Management
Configurable Products (Variants, Attributes,...)
Product Inline Page Builder
Digital Products
Product Reviews
Recurring Products (Subscriptions)
Add-on
AI-Powered Product Recommendation
Multi-Website Support
Inventory Management
Barcode Support
Add-on
SKU Support
Product Demand Forecasting
Stock On Hand
Stock Available
Supply Chain
Add-on
Return/Exchange Management
Shipment Tracking
Backorder Management
Add-on
Multiple Warehouses
Purchase Management
Add-on
Inventory Reports
Design
Odoo
PrestaShop
General
WYSIWYG Editor
Drag-and-Drop Page Builder (Blocks)
Add-on
Responsive Web Design
Auto-Generated Sitemaps
Customizable HTML/CSS/JS
AI-Powered Site Builder
AI-Powered Themes
PWA Support
Add-on
Mobile Friendly
Add-on
Mobile Specific Content
eCommerce Usability
Breadcrumb Navigation
Site Search Engine
Sorting of Search Results
Add-on
Filtering of Search Results
Product
Multi Pictures per Product
Bulk Image Upload
Bulk Product Import/Export
Hierarchy of Categories
Video and 3D Product Asset
Add-on
Back in Stock Notification
Matrix Selector
Variants Display Types
Customer Management
Odoo
PrestaShop
Customer Management
Cart Abandonment Tracking
Persistent Cart
Customer Portal
Buy Without Signup
Customer Testimonials
Customer Contact Form
Customer Order History
Customer Specific Prices
Live Chat on Website
Affiliates Management
Add-on
Add-on
Wishlist
Customizable Customer Forms
B2C Website Configuration
B2B Website Configuration
Add-on
Shipping
Odoo
PrestaShop
Shipping
Custom Shipping Rules
Flat Rate Shipping
Label Printing
Gift Wrapping Option
Free Shipping Option
Weight Based Shipping
Dropshipping
Pick-up in Store
Shipping Connectors: DHL
Shipping Connectors: UPS
Shipping Connectors: USPS
Shipping Connectors: FedEx
Shipping Connectors: La Poste
Shipping Connectors: Mondial Relay
Shipping Connectors: Sendcloud
Promotion and Marketing
Odoo
PrestaShop
Promotion & Marketing
Email Auto Response
Email List Management
Drag & Drop Mail Designer
Add-on
Affiliate Program Support
Add-on
Coupons & Promo Codes
Reward Points
Discount Management
Gift Cards
Product Ratings
Product Bundling
Product Comparison
Upsells in Shopping Cart
Add-on
Cross-sells on Product Pages
UTM Conditional Display
Customizable Newsletter Templates
Integrated A/B Testing
Add-on
eBay Marketplace Integration
Add-on
Amazon Marketplace Integration
Add-on
Private Sales
Add-on
Site-Wide Banner Advertising
Social media Integration
Blogs
Add-on
Search Engine Optimization
Integrated SEO Tools
Inline SEO Suggestions
Optimized URLs
Link Tracker
SEO-Friendly Templates
Sales Management
Odoo
PrestaShop
Sales Management
Integrated Accounting
Add-on
Search Reports
Add-on
Data Import
SSL Support
Integrated Invoicing
Multi-Store Support
Taxes by Country/State
Automatic Taxes Mapping
Customizable Invoice Template
Address Autocomplete
Express Checkout
Add-on
Multi-Currency System
Payment & Pricing Features
Payment Gateway: Redirect
Payment Gateway: Server-to-Server
Recurring Payments
Add-on
PayPal Integration
Add-on
Adyen Integration
Plugin
SIPS Worldline Integration
Add-on
Alipay Integration
Add-on
Stripe Integration
Add-on
Amazon Payment Services Integration
AsiaPay Integration
Authorize.net Integration
Buckaroo Integration
Plugin
Flutterwave Integration
Extension
Mercado Pago Integration
Add-on
Mollie Integration
PayU Integration
Add-on
Razorpay Integration
Plugin
SEPA Direct Credit Integration
Add-on
Ogone Integration
Own Provider Support
Reporting
Odoo
PrestaShop
Reports
Sales Report
Inventory Reports
Subscription KPIs (MRR, Churn, etc.)
Google Analytics Integration
Add-on
Plausible Analytics Integration
Product Performance Reports
Sales Summary Reports
Site Search Report
Report Engine
Dynamic Graphs
Dynamic Pivot Table
Customizable Dashboard
Export Report to Excel
Add-on
Report Engine
Full Web Interface
Fast Backend (Ajax)
Responsive Backend
Multi-language
Report Engine
API
Apps Store (e-commerce related)
554
4255
Usability, Pricing & Conditions
Odoo
PrestaShop
Implementation
Ease of Setup
4.0/5
3.0/5
Ease of Use
4.5/5
3.0/5
Reports Flexibility
4.5/5
2.0/5
Speed / Scalability
4.5/5
3.0/5
CDN By Default
Users Satisfaction
Ratings on g2Crowd
4.2/5
4.3/5
Ratings on GetApp
4.1/5
4.3/5
Ratings on Capterra
4.1/5
4.3/5
Pricing & Conditions
Monthly Pricing
Free1
Free
Free Cloud Version
1-Year free domain
Contract Duration
Monthly & Yearly
N/A
1 Free App
N/A
Open-source
Free Updates
Upgrades to Future Versions
Hosting Mode
Cloud & On-premise
Cloud & On-premise
Support
