Odoo vs Shopify

A detailed comparison of leading E-commerce software for SMEs.

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Introduction


The time when you needed to spend one hour on the road to get the specific fancy shoes you wanted is over. E-commerce has placed itself at the core of our buying habits. The rise of online shopping lies in its unmatched convenience, empowering consumers to access products and services at their fingertips through smartphones or tablets. From a business perspective, selecting the right e-commerce software is crucial, as it will enable you to reach your audience where they are and retain them as customers. It’s not merely about having a “Buy” button on your site anymore; it’s all about creating a memorable experience for your customers, from building brand awareness to delivering the products to their doors and providing post-sale services. Behind every e-commerce page, a real business demands management, which requires the addition of other solutions such as inventory management, accounting software, marketing tools, and more.

Choosing the right software is, therefore, crucial for effectively attracting, nurturing, and fostering customer loyalty. This page is dedicated to providing enough information to evaluate the solutions Odoo and Shopify, and whether they best meet your specific requirements in terms of features coverage, pricing, reviews, and usability. We’ve carefully selected some of the most popular solutions available, including Odoo, Adobe CommercePrestaShop, Shopify, WooCommerceWix, and Salesforce Commerce Cloud.

Odoo

Created to disrupt the enterprise world and finally provide a software that covers complex needs with simplicity, Odoo has become one of the most popular business solutions. With more than 82 business apps fully integrated and thousands of community modules, the open-source software caters to every sector and company size, making it a major player in the market. The Belgian software counts more than 20,000 downloads per day, making it the most installed app suite and a direct competitor to companies like NetSuite, Shopify, PrestaShop and Microsoft.

"Attract, engage, and retain: the e-commerce solution for your thriving online store!"

12 million +
users

44,000 +
integrated apps

50,000 +
online websites

5,000 +
partners

Shopify

In 2006, Shopify was established by two Canadian entrepreneurs looking for alternatives to the then-available e-commerce solutions. Recent data indicates that Shopify commands a notable presence in the US e-commerce sector. By Q2 2023, Shopify reported total revenues of $3.2 billion and maintains a 25% market share in the worldwide e-commerce platform domain. Shopify provides two main product offerings: their e-commerce software, known simply as Shopify, and a retail point of sale system labeled Shopify POS. Both of these are accessible exclusively on the online SaaS platform.

"Shopify gives you everything you need to build a successful online business."

1 million+
users

8,000+
integrated apps

1 million
online websites

400 +
partners

Features Comparison

Product Management

Odoo

Shopify

Catalog Management

Configurable Products (Variants, Attributes,...)

Product Inline Page Builder

Digital Products

Product Reviews


Recurring Products (Subscriptions)

 

AI-Powered Product Recommendation

Add-on

Multi-Website Support

Inventory Management

Barcode Support


SKU Support


Product Demand Forecasting

App

Stock On Hand


Stock Available


Supply Chain


App

Return/Exchange Management



Shipment Tracking



Backorder Management


App

Multiple Warehouses



Purchase Management


App

Inventory Reports



Design

Odoo

Shopify

General

WYSIWYG Editor



Drag-and-Drop Page Builder (Blocks)



Responsive Web Design



Auto-Generated Sitemaps



Customizable HTML/CSS/JS


HTML & CSS

AI-Powered Site Builder



AI-Powered Themes



PWA Support


App

Mobile Friendly



Mobile Specific Content



eCommerce Usability

Breadcrumb Navigation



Site Search Engine



Sorting of Search Results

Add-on


Filtering of Search Results



Product

Multi Pictures per Product



Bulk Image Upload



Bulk Product Import/Export



Hierarchy of Categories



Video and 3D product asset



Back in Stock Notification



Matrix Selector



Variants Display Types



Customer Management

Odoo

Shopify

Customer Management

Cart Abandonment Tracking



Persistent Cart



Customer Portal



Buy Without Signup



Customer Testimonials



Customer Contact Form



Customer Order History



Customer Specific Prices


App

Live Chat on Website



Affiliates Management

Add-on

App

Wishlist


App

Customizable Customer Forms



B2C Website Configuration



B2B Website Configuration



Shipping

Odoo

Shopify

Shipping

Custom Shipping Rules



Flat Rate Shipping



Label Printing



Gift Wrapping Option



Free Shipping Option



Weight Based Shipping



Dropshipping



Pick-up in Store



Shipping Connectors: DHL



Shipping Connectors: UPS



Shipping Connectors: USPS



Shipping Connectors: FedEx



Shipping Connectors: La Poste



Shipping Connectors: Mondial Relay


App

Shipping Connectors: Sendcloud


App

Promotion and Marketing

Odoo

Shopify

Promotion & Marketing

Email Auto Response



Email List Management



Drag & Drop Mail Designer



Affiliate Program Support



Coupons & Promo Codes



Reward Points



Discount Management



Gift Cards



Product Ratings



Product Bundling


App

Product Comparison


App

Upsells in Shopping Cart


App

Cross-sells on Product Pages


App

UTM Conditional Display



Customizable Newsletter Templates



Integrated A/B Testing


App

eBay Marketplace Integration


App

Amazon Marketplace Integration



Private Sales


App

Site-Wide Banner Advertising



Social media Integration


Blogs



Search Engine Optimization

Integrated SEO Tools



Inline SEO Suggestions



Optimized URLs



Link Tracker



SEO-Friendly Templates



Sales Management

Odoo

Shopify

Sales Management

Integrated Accounting


Add-on

Search Reports

Add-on


Data Import



SSL Support


Integrated Invoicing



Multi-Store Support



Taxes by Country/State



Automatic Taxes Mapping


App

Customizable Invoice Template



Address Autocomplete



Express Checkout



Multi-Currency System



Payment & Pricing Features

Payment Gateway: Redirect



Payment Gateway: Server-to-Server



Recurring Payments


App

PayPal Integration



Adyen Integration



SIPS Worldline Integration



Alipay Integration



Stripe Integration



Amazon Payment Services Integration



AsiaPay Integration


App

Authorize.net Integration



Buckaroo Integration



Flutterwave Integration


App

Mercado Pago Integration


App

Mollie Integration


PayU Integration


App

Razorpay Integration


App

SEPA Direct Credit Integration



Ogone Integration



Own Provider Support



Reporting

Odoo

Shopify

Reports

Sales Report



Inventory Reports



Subscription KPIs (MRR, Churn, etc.)



Google Analytics Integration



Plausible Analytics Integration



Product Performance Reports



Sales Summary Reports



Site Search Report



Report Engine

Dynamic Graphs



Dynamic Pivot Table



Customizable Dashboard


Add-on

Export Report to Excel



Report Engine

Full Web Interface



Fast Backend (Ajax)



Responsive Backend



Multi-language



Report Engine

API



Apps Store (e-commerce related)

554

7032

Usability, Pricing & Conditions

Odoo

Shopify

Implementation

Ease of Setup

4.0/5

4.5/5

Ease of Use

4.5/5

4.5/5

Reports Flexibility

4.5/5

3.0/5

Speed / Scalability

4.5/5

4.5/5

CDN By Default



Users Satisfaction

Ratings on g2Crowd

4.2/5

4.3/5

Ratings on GetApp

4.1/5

4.5/5

Ratings on Capterra

4.1/5

4.5/5

Pricing & Conditions

Monthly Pricing

Free1

€299 for Shopify Advanced Subscription

Free Cloud Version



1-Year free domain



Contract Duration

Monthly & Yearly

Monthly

1 Free App


N/A

Open-source



Free Updates



Upgrades to Future Versions



Hosting Mode

Cloud & On-premise

Cloud

Support