Features Comparison

Product Management

Shopify
Odoo Enterprise
Catalog Management
Configurable Products
(Variants, Attributes, etc.)
app
Product Inline Page Builder
Digital Products
Product Reviews
Recurring Products
(Subscriptions)
app
Inventory Management
Barcode Support app
Product Demand Forecasting app
Stock On Hand
Stock Available
Supply Chain app
Return/Exchange Management
Shipment Tracking
Backorders Management app
Multiple Warehouses
Purchase Management
Inventory Reports

Design

Shopify
Odoo Enterprise
General
WYSIWYG Editor
Drag & Drop Page Builder (Building Blocks)
Responsive Web Design
Auto-Generated Sitemaps
Customizable HTML/CSS
Available Themes 156 802
eCommerce Usability
Breadcrumb Navigation
Site Search Engine
Sorting of Search Results addon
Product
Multiple Pictures per Product
Bulk Image Upload
Bulk Product Import/Export
zHierarchy of Categories

Customer Management

Shopify
Odoo Enterprise
Cart Abandonment Tracking app
Persistent Cart
Customer Portal
Buy Without Signup
Customer Testimonials
Customer Contact Form
Customer Order History
Customer Specific Prices app
Live Chat on Website app
Affiliates Management app addon
Wish List app addon

Shipping

Shopify
Odoo Enterprise
Custom Shipping Rules
Flat Rate Shipping
Label Printing app
Gift Wrapping Option
Free Shipping Options
Weight Based Shipping
Shipping Connectors: DHL app
Shipping Connectors: UPS
Shipping Connectors: USPS
Shipping Connectors: FedEx

Promotion & Marketing

Shopify
Odoo Enterprise
Email Auto Response
Email List Management
Drag & Drop Mail Designer
Affiliate Program Support app
Coupons & Promo Codes
Reward Points
Discount Management
Customizable Email Templates
Integrated A/B Testing
Gift Cards addon
Product Ratings
Product Bundling app
Product Comparison app addon
Up-sells in Shopping Cart app
Cross-sells on Product Pages app
eBay Marketplace Integration app
Amazon Marketplace Integration app addon (coming soon)
Private Sales app
Site-Wide Banner Advertising
SEO
Integrated SEO
Inline SEO Suggestions
Optimized URLs
Link Tracker

Sales management

Shopify
Odoo Enterprise
Sales Reports
Search Reports addon
Data Import
SSL Support
Integrated Invoicing app
Multi-Store Support
Taxes by Country/State
Advanced Taxes: Fiscal Positions
Payment & Pricing Features
Payment Gateway: Redirect
Payment Gateway: Server 2 Server
Recurring Payments
PayPal Integration
Multi-Currency / Multi-Providers

Reporting

Shopify
Odoo Enterprise
Reports
Sales Report
Inventory Reports
Subscription KPIs (MRR, Churn, etc.)
Google Analytics Integration
Product Performance Reports
Sales Summary Reports
Site Search Report
Report Engine
Dynamic Graphs
Dynamic Pivot Table
Customizable Dashboard app
Export Report to Excel

Productivity & Usability

Shopify
Odoo Enterprise
Productivity
Ability to Add Fields in Backend
Ability to Add Fields in Front-end
Users Satisfaction
Brand Visibility (Google Trends)
Usability
Full Web Interface
Fast Backend (Ajax)
Responsive Backend
Multi-language
Interfaces
API
Apps Store 1,536
apps
7,300
apps 1

User Interface

With software applications in many different industries, one of the most commonly underdeveloped components is the user interface (UI). Many choose to invest less time and resources into designing an optimally functional UI as it is considered a second priority to core functions and back-end developments. This lack of balance typically translates into a poor user experience and minimal impact on productivity.

When it comes to efficiency and end-user satisfaction, fine-tuned usability is one of the most important factors in any software. Indeed, a solution must take into account the needs and goals of a user in order to actively help them achieve their objectives. The user interface supports the overall product design in deciphering human factors such as preferences, habits, and learned skills in order for the software to effectively serve its intended purpose. A strongly functional design is critical in providing a positive user experience.

Usability is measured as a software’s ability to anticipate what a user might need to do. This includes ensuring that all of the elements in the interface are easy to access, understand, and use. Well designed software will provide usability that helps the users feel comfortable with the system as well as with obtaining their desired result. It will help users perform actions quickly and become more efficient. Best practices also advise having a simple interface with consistency (common elements) and a page layout based on hierarchical importance and flow. Let’s have a look at screenshots of the back-end of these four products to compare the layouts of each interface.

User Interface - Shopify

Shopify eCommerce

User Interface - Odoo

Odoo eCommerce

Usability

Shopify
Odoo Enterprise
Implementation Cost
Ease of Setup
Ease of Use
Reports Flexibility
Speed / Scalability1
CDN By Default

Pricing & Conditions

Pricing & Conditions

Shopify
Odoo Enterprise
MONTHLY PRICING $79 $25/User 1
Free Cloud Version
Contract Duration Monthly Yearly
Free Trial
Free Updates
Upgrades to Future Versions
Hosting & Maintenance
Support

Market Trends

The following graph was created with the Explore tool on Google Trends. The color curves show the number of Google searches for the associated keywords 1. This metric shows the relative consumer interest in each software platform.

Check by Yourself

Odoo is not an eCommerce dedicated software. It’s a suite of business applications where the eCommerce app is integrated with the other ones Odoo offers. The search volume on this graph might include non-eCommerce searches.

User Satisfaction

Shopify
Odoo Enterprise
Ratings on g2Crowd 4.4/5 4.4/5
Ratings on GetApp 4.2/5 n/a
Ratings on Capterra n/a 5.0/5

Conclusion

All the articles about eCommerce give the sames trends: mobile/tablet-friendly, flat design, large images, fast and simple. Moreover, there’s a feature that will continuously be improved: the usability for visitors. Software usability has to keep the “codes” in order to satisfy the user and help them become more productive. This applies for the merchant too, keeping the “codes” satis es the buyer and increase their sales.

With this comparison, we can see how difficult it is for eCommerce software to have both features and usability. On one hand, Magento and PrestaShop have a lot of features, but their usability has to be improved. On the opposite, Shopify doesn’t have native features, but shows real progress in usability. In the middle, we find Odoo with many unique features and a very good and satisfying usability interface. Previously dedicated to ERP, Odoo is far from being mature in its eCommerce app, but it offers many possibilities. Odoo eCommerce developments are in their infancy. The app is very promising, without forgetting the integration with the other apps of the business solution.

When choosing your eCommerce software, don’t forget to picture your business in the upcoming years. This will help you to make the right choices today and have control over your growth. Think about an eCommerce software that can be easily integrated with other business solutions. An easy integration means that it has to be simple and fast while also incurring minimal implementation costs. The ideal solution would be to integrate with your eCommerce software other solutions which look alike. You will be at ease with the back-end interface without losing any productivity. This is how business application suites come in handy.