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Odoo vs Shopify

A detailed comparison of leading E-commerce software for SMEs.

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Introducción


Ya no es necesario pasar una hora en el tráfico solo porque necesitas ir a comprar un par específico de zapatos. Los comercios electrónicos son de suma importancia, ya que ahora las compras en línea son parte de nuestros hábitos de compra. Su popularidad se debe a que son muy convenientes y permiten que los consumidores accedan a productos y servicios con solo tocar la pantalla de sus celulares o tabletas. Desde una perspectiva empresarial, elegir el software de comercio electrónico adecuado es muy importante, pues te permite llegar a tu audiencia y retenerles como clientela. No solo se trata de tener el botón "Comprar" en tu sitio web, sino de crear una experiencia memorable para tus clientes, desde construir el reconocimiento de marca hasta entregar los productos directo a sus puertas y brindarles servicios posventa. Detrás de cada página de comercio electrónico, hay un verdadero negocio que requiere gestión, lo que implica que es necesario incorporar otras soluciones como gestión de inventario, software de contabilidad, herramientas de marketing y más.

Choosing the right software is, therefore, crucial for effectively attracting, nurturing, and fostering customer loyalty. This page is dedicated to providing enough information to evaluate the solutions Odoo and Shopify, and whether they best meet your specific requirements in terms of features coverage, pricing, reviews, and usability. We’ve carefully selected some of the most popular solutions available, including Odoo, Adobe CommercePrestaShop, Shopify, WooCommerceWixSalesforce Commerce Cloud.

Odoo

Odoo se concibió para cambiar el panorama empresarial y brindar, por primera vez, una misma solución para necesidades complejas. Este software se ha convertido en una de las soluciones empresariales más conocidas. Con más de 82 aplicaciones empresariales completamente integradas y miles de módulos creados por la comunidad, Odoo busca satisfacer las necesidades de todos los sectores y todas las empresas de cualquier tamaño, lo que lo convierte en una solución que revoluciona el mercado. Este software belga cuenta con más de 20,000 descargas por día, por lo cual es el conjunto de aplicaciones más instalada y un competidor directo de empresas como NetSuite, Shopify, PrestaShop y Microsoft.

"Attract, engage, and retain: the e-commerce solution for your thriving online store!"

Más de 12 millones
de usuarios

Más de 44.000
aplicaciones integradas

50,000 +
online websites

Más de 5.000
partners

Shopify

In 2006, Shopify was established by two Canadian entrepreneurs looking for alternatives to the then-available e-commerce solutions. Recent data indicates that Shopify commands a notable presence in the US e-commerce sector. By Q2 2023, Shopify reported total revenues of $3.2 billion and maintains a 25% market share in the worldwide e-commerce platform domain. Shopify provides two main product offerings: their e-commerce software, known simply as Shopify, and a retail point of sale system labeled Shopify POS. Both of these are accessible exclusively on the online SaaS platform.

"Shopify gives you everything you need to build a successful online business."

1 million+
users

8,000+
integrated apps

1 million
online websites

400 +
partners

Comparación de funciones

Product Management

Odoo

Shopify

Catalog Management

Configurable Products (Variants, Attributes,...)

Product Inline Page Builder

Digital Products

Product Reviews


Recurring Products (Subscriptions)

 

AI-Powered Product Recommendation

Add-on

Multi-Website Support

Gestión de inventario

Compatibilidad con códigos de barras


SKU Support


Product Demand Forecasting

App

Stock On Hand


Stock Available


Supply Chain


App

Return/Exchange Management



Shipment Tracking



Backorder Management


App

Multiple Warehouses



Purchase Management


App

Informes de inventario



Diseño

Odoo

Shopify

General

WYSIWYG Editor



Drag-and-Drop Page Builder (Blocks)



Responsive Web Design



Auto-Generated Sitemaps



Customizable HTML/CSS/JS


HTML & CSS

AI-Powered Site Builder



AI-Powered Themes



PWA Support


App

Mobile Friendly



Mobile Specific Content



eCommerce Usability

Breadcrumb Navigation



Site Search Engine



Sorting of Search Results

Add-on


Filtering of Search Results



Product

Multi Pictures per Product



Bulk Image Upload



Bulk Product Import/Export



Hierarchy of Categories



Video and 3D product asset



Back in Stock Notification



Matrix Selector



Variants Display Types



Customer Management

Odoo

Shopify

Customer Management

Cart Abandonment Tracking



Persistent Cart



Portal del cliente



Buy Without Signup



Customer Testimonials



Formulario de contacto del cliente



Customer Order History



Customer Specific Prices


App

Live Chat on Website



Affiliates Management

Add-on

App

Wishlist


App

Customizable Customer Forms



B2C Website Configuration



B2B Website Configuration



Envío

Odoo

Shopify

Shipping

Custom Shipping Rules



Flat Rate Shipping



Label Printing



Gift Wrapping Option



Free Shipping Option



Weight Based Shipping



Dropshipping



Pick-up in Store



Shipping Connectors: DHL



Shipping Connectors: UPS



Shipping Connectors: USPS



Shipping Connectors: FedEx



Shipping Connectors: La Poste



Shipping Connectors: Mondial Relay


App

Shipping Connectors: Sendcloud


App

Promotion and Marketing

Odoo

Shopify

Promotion & Marketing

Email Auto Response



Email List Management



Drag & Drop Mail Designer



Affiliate Program Support



Coupons & Promo Codes



Reward Points



Discount Management



Gift Cards



Product Ratings



Product Bundling


App

Product Comparison


App

Upsells in Shopping Cart


App

Cross-sells on Product Pages


App

UTM Conditional Display



Customizable Newsletter Templates



Integrated A/B Testing


App

eBay Marketplace Integration


App

Amazon Marketplace Integration



Private Sales


App

Site-Wide Banner Advertising



Social media Integration


Blogs



Search Engine Optimization

Integrated SEO Tools



Inline SEO Suggestions



Optimized URLs



Link Tracker



SEO-Friendly Templates



Sales Management

Odoo

Shopify

Sales Management

Integrated Accounting


Add-on

Search Reports

Add-on


Data Import



SSL Support


Integrated Invoicing



Multi-Store Support



Taxes by Country/State



Automatic Taxes Mapping


App

Customizable Invoice Template



Address Autocomplete



Express Checkout



Multi-Currency System



Payment & Pricing Features

Payment Gateway: Redirect



Payment Gateway: Server-to-Server



Recurring Payments


App

PayPal Integration



Adyen Integration



SIPS Worldline Integration



Alipay Integration



Stripe Integration



Amazon Payment Services Integration



AsiaPay Integration


App

Authorize.net Integration



Buckaroo Integration



Flutterwave Integration


App

Mercado Pago Integration


App

Mollie Integration


PayU Integration


App

Razorpay Integration


App

SEPA Direct Credit Integration



Ogone Integration



Own Provider Support



Reportar

Odoo

Shopify

Informes

Sales Report



Informes de inventario



Subscription KPIs (MRR, Churn, etc.)



Google Analytics Integration



Plausible Analytics Integration



Product Performance Reports



Sales Summary Reports



Site Search Report



Report Engine

Dynamic Graphs



Dynamic Pivot Table



Customizable Dashboard


Add-on

Export Report to Excel



Report Engine

Interfaz de sitio web completa



Fast Backend (Ajax)



Responsive Backend



Multi-language



Report Engine

API



Apps Store (e-commerce related)

554

7032

Facilidad de uso, precio y condiciones

Odoo

Shopify

Implementación

Ease of Setup

4,0/5

4,5/5

Ease of Use

4,5/5

4,5/5

Flexibilidad de informes

4,5/5

3,0/5

Speed / Scalability

4,5/5

4,5/5

CDN By Default



Users Satisfaction

Ratings on g2Crowd

4,2/5

4,3/5

Ratings on GetApp

4,1/5

4,5/5

Ratings on Capterra

4,1/5

4,5/5

Pricing & Conditions

Precio mensual

Free1

€299 for Shopify Advanced Subscription

Free Cloud Version



1-Year free domain



Duración del contrato

Mensual y anual

Mensual

1 Free App


N/A

Código abierto



Free Updates



Upgrades to Future Versions



Modo de alojamiento

Cloud & On-premise

Cloud

Ayuda