Mercato - SELA

SELA has been established in 1997 as SELA Sport, we were the first FIFA recognized athletes’ representation company in Saudi Arabia. Starting from 2005 SELA was the architect behind the commercial and operational restructuring of the Saudi Football and Sports events.

In compliance with the 2030 Vision, SELA started venturing into a more holistic approach to the market. In 2017 partnering with the Saudi Ministry of Sports, the General Entertainment Authority, along with other government entities. solidified the company’s position as the go to company in the industry.

Today, SELA prides in being the market leader in the industry.