In this video, learn how to read and understand the various subscription reports related to your recurring revenue.
1. What is the difference between Logo Churn and Revenue Churn?
The Logo Churn doesn't exist. The Revenue Churn indicates the revenue loss rate. The Logo Churn is the Monthly Recurring Revenue loss rate, and the Revenue Churn is the subscription cancellation rate. They are two distinct metrics with different formulas that happen to have the same result. The Logo Churn is the subscription cancellation rate, and the Revenue Churn is the Monthly Recurring Revenue loss rate.
2. Of the following reports, which one indicates how much revenue can be expected for a customer during the whole time of their contract?