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    • Subscription Basics 60 xp
      • Kviz
    • Subscription Products 40 xp
      • Kviz
    • Renewing and Closing Subscriptions 60 xp
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    • Upsell Subscriptions 40 xp
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    • Subscription Reports 60 xp
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    • Self-Service Subscriptions 40 xp
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    • Scheduled actions in Subscriptions 40 xp
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    • Subscriptions MRR Reports 40 xp
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    • Subscriptions Behavioral Reports 40 xp
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    • Subscriptions with Deliveries 40 xp
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Subscription Reports

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In this video, learn how to read and understand the various subscription reports related to your recurring revenue.

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1. What does MRR measure?
The monthly revenue from all products sold. The monthly revenue from storable products only. The monthly revenue from subscription products only. The monthly revenue from services only.
2. What does it mean if this month’s retention rate is 90%?
The company has kept 90% of its profits from the previous month. The company has kept 90% of its subscribers from the previous month. The company has kept 10% of its total customers from the previous month. 90% of customers from the previous month have canceled their subscriptions.
3. Which of the following information is NOT accessible directly from the subscription order?
MRR ARR Campaign Source
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