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Hello Odoo Community,

I am reaching out to see if anyone has successfully implemented server-side tracking within Odoo, specifically for integrating with Google Analytics, Google Ads, LinkedIn, and Facebook. We are looking to achieve a similar setup and would greatly appreciate insights into how this can be accomplished effectively.

If you have experience or have managed to set up server-side tracking to send data from Odoo to any of these platforms, could you please share:

  1. Your approach to integrating Odoo with these services: Did you develop custom modules, use existing addons, or leverage Odoo's API?
  2. Best practices and recommendations: Any tips or suggestions for someone looking to implement a similar setup?
  3. Compliance and data handling: How did you ensure compliance with data protection regulations (e.g., GDPR) while implementing tracking?

We are particularly interested in understanding the technical details, such as the use of webhooks, API calls, or any other mechanisms you employed to facilitate the data transfer securely and accurately.

Thank you in advance for sharing your experiences and advice. 

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Best Answer

Hello Anika,

The website tracking solutions is our specialization, we have been building them since 2017 and have an expertise and apps for that. Our solutions integrate Odoo with analytical and marketing services, such as Facebook, Google Analytics, TikTok, Pinterest, LinkedIn (in development) and can be expanded to other services.

About your questions:

  1. Yes, our solutions are custom modules.
  2. It's quite a complicated solution, that has collected all our expertise for last years.
  3. Our solutions respect the Odoo Cookie Bar settings, and we are developing the Consent Management extension that is completely compatible with tracking apps from Garazd Creation and allows managing the analytics, marketing, preferences and necessary cookie types. Moreover, we develop apps to connect third-party CMP services to Odoo websites.

You could consider using our ready Odoo website tracking solutions. Please let me know if you need additional information or assistance.

Best regards, Yurii Razumovskyi.

Company Garazd CreationOdoo solutions for e-commerce, SEO, Data Feeds, Website Tracking, Marketing and Analytics integrations, Product Label designing and printing.

https://garazd.biz

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Author

Hi Yurii,

Thanks for you answer. We are searching for a solution to track leads and we are mainly using Google Analytics, Google Ads and LinkedIn. It looks like your solutions are only related to eCommerce and not CRM. Do you have a solution for CRM and lead tracking?

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