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Is it possible to create dynamic recipient-specific information in Email Marketing, similar to mail merge in Word/Excel?


  • Use placeholders or merge tags to dynamically insert recipient-specific information within your email content.
  • For example, you can include the recipient’s name using a placeholder like {{contact.name}}.

My goal is to create a customised email to each recipient where their name and address is in the body of the email.


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I know this is 7 months old, but where is the menu to get those options to add fields like that?  I'm using Odoo online and can't find anything that let's me include widgets, name, etc.

Hi Doug - I'm trying it in a demo database and I can go to the "Mail Body" and enter / and the options are shown, so that should work in Odoo Online.

Best Answer

Yes, type '/' and scroll down to Marketing Tools and you can add fields from the Lead:


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Excellent. Thanks Chris.