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From fragmentation to centralization: How POC Real Estate is building efficiency with Odoo

November 14, 2025 by
From fragmentation to centralization: How POC Real Estate is building efficiency with Odoo
Labaisse Larissa (llar)
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Company Name: POC Real Estate

Location: Belgium & Poland, Europe

Industry: Construction

Established: 1995

Company Size: <50

Odoo Users: <50

Hosting Type: Odoo.sh

Apps: CRMPurchase, Invoicing, Accounting, Website, Inventory, Project, Documents.
Implementing partner: Sofatech

POC Real Estate's logo

The mission of POC Real Estate is to develop residential properties on the Belgian and Polish coasts. The company used to handle complex projects with disjointed tools, which was hindering efficiency. Therefore, the decision was made to transition to a brand-new all-in-one management system, and Odoo ticked all the boxes

Gathering all tools within the unified, integrated platform of Odoo

With headquarters in Belgium, POC Real Estate is a real estate development group focused on delivering high-quality residential and mixed-use projects in premium locations on the Belgian and Polish coasts. With a clear focus on quality and sustainability, the company creates unique properties tailored to the customer’s request and the environment

Always looking to go the extra mile, search for the best solutions, and question things to constantly improve, POC Real Estate needed software that would fit this ambition

Until 2024, the team was juggling several systems. For accounting and invoicing, the accounting software Multivers and the invoice recognition tool Scansys were connected to each other. For reporting and tracking data, an overload of Excel files was used. This caused data fragmentation, with information often entered twice and reports taking ages to be produced

A project developed by POC Real Estate

Flexible and customer-orientated, POC Real Estate’s approach can also be very complex. Each project indeed has its own timing, legal structure, and partners involved. The company was thus in critical need of management software with powerful capabilities for centralization and structure. Therefore, the team solicited the help of Sofatech, expert in IT solutions, to investigate the available options on the market, with the following criteria in mind:

Having a single platform to centralize all data;

Entering all the data correctly only once and being able to use it for any purpose across the platform afterwards; 

Benefiting from strong reporting features;

Being able to make maximum use of standard functionalities, without the need for additional developments. 

Those criteria were met by Odoo, which is why Sofatech introduced this all-in-one solution to POC Real Estate.

Housing project by POC Real Estate

Implementing Odoo, a digital leap for POC Real Estate

POC Real Estate chose to implement Odoo, with the valuable help of Sofatech. The implementation of the different applications of the system was spread over 2024 and 2025. First, the Accounting module has been launched, quickly followed by Project, Sales, CRM and Purchase.

The company makes the most of Odoo’s applications, including: 

  • CRM: The Customer Relationship Management system is used both for sales and following up on acquisition files.

  • Sales and Invoicing: Sales and Invoicing now cover the entire flow, from quotation to order, followed by automated and timely invoicing.

  • Purchase: The Purchase app is used to register contacts with subcontractors, follow up and approve progress reports, and automatically process purchase invoices.

  • And much more, including key reports generated instantly!

Besides the standard modules, the company decided to develop a customized POC Real Estate app. It is used in combination with the Project module to closely monitor every stage of the real estate development process, from acquisition and sales to delivery. 

The implementation is not over yet, as POC Real Estate intends to start using the marketing modules, for instance. 

Project by the sea done by POC Real Estate

Powering efficiency with Odoo’s all-in-one management system

One of the biggest achievements POC Real Estate wants to highlight is how every team member now cooperates using the same management tool ever since Odoo was implemented. It means much greater cooperation between team members, quicker and easier access to data, and more streamlined processes. Today, all operations are on a single platform, from purchasing to sales and accounting, which is a huge step forward. 

Even though change management was a challenge, as people tend to be attached to the current way of working, the transition to a brand new system was definitely worth it. Indeed, it brought way more control and efficiency. 

"Within financial management, we noticed that automation has already led to a noticeable increase in efficiency. The time freed up is now used to perform more in-depth analyses and proactively measure results."

Virginie Vleirick, Finance &amp; Controlling Specialist at POC Real Estate
Virginie Vleirick
Finance & Controlling Specialist at POC Real Estate

Today, POC Real Estate’s team continues to put effort into the reporting, gathering together the necessary data in order to be able to generate accurate reports, benefit from real-time insights, and make informed decisions.


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