I'd like to send out personalised emails to multiple leads using the marketing automation. 

I would like to be able to add scripts like:

- First Name
- Company Name
- Tags

I'd like to pull the data from the Leads tab in the CRM module. The names are usually stored as contact name (First and Last Name) so I am not sure if it's possible to pull the contact name and split it. 

Secondly, I'd like to be able to add a pre-header text to the email templates. I do not want it to be part of the email, typically the pre-header is automatically generated by pulling text from the beginning of the email body.

Thanks for your help.