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Where can we place a long description of product details just for the web shop? When we use the Sales Description (products > Sales tab > Sales description) it is copied to sales orders and invoices, so that only works for short descriptions. We just want customers to be able to read details of the product on the website (shop) not on the sales order / invoice...

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There is an existing field called website_description which you can add to the form view for your product template. The website_description field is an html field and populates the area below the product image (left-aligned) and product info (right-aligned), so is essentially coded into the "body" of a product's page on the shop.

Alternatively, if you don't want the description_sale on the website, or want a new description in its place, you would need to modify the website_sale.product view and remove or replace description_sale field with the desired field; the desired field could also potentially be a new field if you create one via a custom module or studio.

See snippet.

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Can I edit website_description from backend?