For that you can do it with this changes installed in a module:
In a .py
from openerp import models, field
class ext_website(models.Model):
_inherit = "website"
website_image = fields.Binary("Logo Image")
class website_config_settings(models.TransientModel):
_inherit = 'website.config.settings'
website_image = fields.Binary(related='website_id.website_image')
In an .xml
<record id="solt_view_website_config_settings" model="ir.ui.view">
<field name="name">Website Soltein settings</field>
<field name="model">website.config.settings</field>
<field name="inherit_id" ref="website.view_website_config_settings"/>
<field name="arch" type="xml">
<xpath expr="//div[@name='social_media']" position="before">
<div>
<group>
<field name="website_image"/>
</group>
</div>
</xpath>
</field>
</record>
<template id="layout_menu_header" inherit_id="website.layout_logo_show" name="Soltein Menu Header">
<xpath expr="//img[@src='/logo.png']" position="replace">
<img t-att-src="website.image_url(website, 'website_image', None)" t-att-alt="'Logo of %s' % res_company.name" t-att-title="res_company.name"/>
</xpath>
</template>
Put all of this in a module and install it. This will create a binary field to store the logo image for the website, in the menu "/Settings/Configuration/Website Settings" you could add the image in the field with label "Logo Image". After that just reload the page to see the logo changed
Hope this helps
With web portal do you means on the website?