How can I add trackers for Google or Meta tags for tracking the website performance with external sources?
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In general Pixel /tracker code is just injected into the head tag or the body tag of the website. The code will be provided by the external service provider. For instance, The Meta Pixel tag would be provided by Meta and this can then be added to the website.
- Go to the Website select the edit button -> Select the themes section.
- Scroll all the way to the bottom
- Select the Head body tag and a pop-up appears where the code can be added.
- Paste the code in the head/body and then save it.
Note: The Head section generally has info that people don't see like metadata and the Body is the the one that is visible to the visitors like the text, images, and content of the page
The Above images are from Odoo 17 and hence both the head and body tags are on the same pop-up window. In previous versions of Odoo, head tag and body tag would be separate options under the theme section of the website editor.
Hi Vasudevan,
Yes, you are right, the tracker code just a JS script injection to all website pages.
On the base level, it could be enough. But if you need to track customer events on your Odoo eCommerce pages, additional solutions are required.
These Odoo apps track your website visitor actions, such as "View Product List", "View Product Page", "Add to Cart", "Add to Wishlist", "Initiate Checkout", "Add Shipping Info", "Add Payment Info", and "Purchase".
Before sending to external services, data of these events is processed to provide the full details about your products. Additionally, this data can be supplemented by user data (phone, email, address data, etc) in the hashed or not format.
Using these free apps, you can add required tracking scripts to your website without making changes in your HTML code:
- Google Tag | Global Site Tag (gtag.js)
- Google Tag Manager
- Website Facebook Pixel
- Website TikTok Pixel
- Website Pinterest Tag
- Microsoft UET Tag | Bing Tag
If you need to have the full tracking possibilities, consider getting these Odoo apps that provide the integration with external services on a higher level:
- Google Analytics 4 e-Commerce
- Google Tag Manager Enhanced Conversion Tracking
- Google Ads Enhanced Conversion Tracking
- Facebook Pixel e-Commerce Tracking
- Facebook Conversions API
- TikTok Pixel e-Commerce Tracking
- Pinterest Tag e-Commerce Tracking
Best regards, Yurii Razumovskyi.
Company Garazd Creation — Odoo solutions for e-Commerce, SEO, Data Feeds, Website Tracking, Marketing, Analytics, and Marketplace integrations, Product Label designing and printing.
https://garazd.biz | Our solutions on Odoo Apps
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