should i put SKU and EAN as keyword with SEO in odoo if they are also in the attributes visible?
below is what google gemini is saying and it's not clear. anyone has experience with this?
Whether you should include SKU and EAN as keywords in your Odoo SEO, even if they're already in visible attributes, depends on a few factors and best practices for SEO. There's no single right answer, but here's a breakdown to help you decide:
Arguments for including them as keywords:
- Search behavior: Some customers might search directly using SKUs or EANs, especially in B2B contexts. Including them as keywords ensures your products appear in these specific searches.
- Long-tail keywords: SKUs and EANs can be part of very specific long-tail keywords (e.g., "widget X12345"). These can attract highly qualified traffic.
- Completeness: While visible attributes are important, search engines sometimes give more weight to keywords explicitly defined in the SEO fields. Including them can reinforce the information.
Arguments against including them as keywords:
- Keyword stuffing: If you overuse SKUs and EANs as keywords, it can be seen as keyword stuffing, which can negatively impact your SEO. Focus on using them strategically.
- Limited value: For many general product searches, SKUs and EANs are irrelevant. Prioritize more common and descriptive keywords.
- Redundancy: If the SKU and EAN are prominently displayed on the product page and are part of the product data that search engines crawl, adding them as keywords might be redundant. Search engines are generally smart enough to pick up this information.
Best Practices:
- Use them strategically: Don't just stuff SKUs and EANs into your keyword fields. Use them where they make sense and add value, especially for specific product searches or B2B contexts.
- Prioritize descriptive keywords: Focus on relevant keywords that describe your products and their features. These are generally more important for SEO.
- Consider long-tail keywords: If you know that customers search using SKUs or EANs in combination with other terms, use these combinations as long-tail keywords.
- Monitor and analyze: Track your search engine rankings and website traffic to see if including SKUs and EANs as keywords is actually beneficial. Adjust your strategy as needed.
- Odoo Specifics: Ensure you're using Odoo's SEO features effectively, including the meta description, page title, and other relevant fields.
1 How Odoo handles indexing the attributes vs. the keywords might be a factor. Consult Odoo documentation or support if necessary.