We have pricelists for both retail and wholesale customers which we use a formula based on cost. This all works very well. Our pricelist is set to show the crossed out retail price, in red,  as well as the discounted price.

The problem is that the retail price that is shown with wholesale pulls that price from the Sales Price field in the product listing. This causing a bit of confusion. 

I have turned off the show the crossed out retail price, but it would be beneficial if the discounted price that was shown is a different color. That way it makes it easier to see the customer is getting the discounted rate. 

This should be a fairly simple thing to do, I just cannot find where this would get done.