Could someone explain the terms that are in this report, please? I would like to know where these values actually come from:
Average unit price: I assume it’s the average price PER UNIT of all units sold of that category of products but it’s a large number in this case so it almost seems like the sum of all sales for that category
turnover: is this the traditional Cogs/avg inventory?
Sales gap: I have no idea what this refers to.
Total Cost: I would think it’s the cost of all units sold
Total margin vs Expected margin: where does it get the expected margin from?
in one category I have -233,377 total margin. Where does that come from? I’m sure we don’t sell under the cost so how does that happen?
I'm not able to attach an image!