CBParis Group Ltd.
CasaBlanca Paris is a French luxury fashion house with international reach. Known for its strong creative identity and commitment to quality, the brand distributes its collections through a global B2B reseller network, its own eCommerce site, and flagship stores in Paris and Los Angeles.
Industry
Luxury fashion, retail & eCommerce
Apps used
Purchase, Sales, Inventory, Manufacturing, Accounting, Luxury Retail Vertical, 3PL Integrations (x2)
Objective
To centralize product development, subcontracted manufacturing, logistics, and omnichannel sales in a single platform — while supporting fast-paced growth across wholesale, eCommerce, and physical retail.
Challenge
Before Odoo, CasaBlanca Paris faced several key challenges:
- Managing seasonal collections with multiple sizes, fabrics, and price lists
- Coordinating a complex production model with material suppliers and subcontractors
- Relying on two separate 3PL partners with disconnected systems
- Limited visibility over inventory, orders, and financial performance
Solution
Deployment of a tailored Luxury Retail vertical within Odoo, addressing the full value chain:
- Collection & article management
- Seasonal logic, easy variant handling (sizes, materials), and price list automation
- Segmented pricing for B2B, retail, and eCommerce
- Purchasing & subcontracted manufacturing
- Automated POs to subcontractors upon product validation
- Raw material dropshipping from suppliers to subcontractors
- Multi-step routes configured for full traceability
- Logistics integration with two 3PLs
- Daily inventory synchronization
- ASN, pick tickets, shipping and returns managed via Odoo
- Full alignment between warehouses, stores, and online channels
- Financial & sales control
- Multi-entity accounting with real-time automation
- Margin analysis and sales monitoring across all channels
- Unified B2B and B2C flow management
Results
- Faster collection launches with smooth operational handoff
- Complete traceability from design to delivery
- Fully integrated logistics — no data re-entry
- Consistent customer experience across every channel
- A scalable digital backbone ready for global expansion
