Optoma Taiwan: Enhancing Business Productivity with Odoo CRM

Country: Taiwan ROC.

Industry: Audiovisual Solution

Apps Implemented: CRM

Number of Users: 158

Company Size: 500+ employees

Optoma Corporation is a leading award-winning projector brand established in Taiwan in 2002. Their products include portable projector, fixed installation, and home theater projectors. The group has continental headquarters in Asia, Europe, and the USA to ensure its global development.

Diverse Products Lead to Complex CRM Data

The picture above shows the diversity of the featured products from Optoma, indicating the complexity of its CRM data. The services range from B2B (within the business, education, and entertainment industries) to B2C; for example, the products to use 'at home'. This is where Odoo CRM does its best: integrating different data into valuable information about the leads for its clients.

With the help of Odoo, Optoma could closely monitor leads and opportunities with filtering and grouping functions simply by importing the data. Odoo can analyze lead patterns and group the leads to enhance business productivity. The real-time overview provides spontaneous information of the target customers, dedicating to accurate data forecasts.

The new 'dashboard' function of Odoo 12 gives the client an even better understanding of the data. For instance, different groups of target customers could mean different KPIs and goals, and Odoo 12 allows the corporation to monitor the performances simultaneously with comparison graphs, pivot data, and cohort view. It works as the customized reports tailored by the company in real-time. The dashboard concept could also be applied to the numerous sales teams and distributors based on the structure of the company, giving our client full control of its data.

Be Water, My Friend!

The martial art legend Bruce Lee and his famous saying of 'Be water, my friend!' could interpret Odoo's capabilities. The CRM app excels at being flexible to serve different functions at different stages of the company. It shares the same characteristics as water: formless and shapeless, yet fits whichever vessel one provides. The flexibility of Odoo apps allows it to 'flow' with the company sizes, performing its best to shape into the medium, namely, the company size at any stage of development.

Optoma has been globally expanding after they adopted Odoo CRM, while the app evolves to meet Optoma's needs. As we understand the strong linkage between sales performance and CRM, the use of Odoo could benefit the company by increasing the efficiency of processing customers' information into useful insights.

Find out more about Optoma: https://www.optoma.com/ap/

Find out more about Odoo CRM app: https://www.odoo.com/page/crm

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