Mastering Higher Ed Management with Odoo: How Odoo Transformed ADSM

Abu Dhabi School of Management

Company Name: Abu Dhabi School of Management
Country: United Arab Emirates
Industry: Education
Main Apps: CRM, Approvals, Documents, Appraisal, Purchase, Accounting, Invoicing
Number of Odoo Users: 100

In the ever-evolving landscape of higher education, institutions face unique challenges in managing their processes efficiently. The Abu Dhabi School of Management (ADSM), an esteemed graduate-level institution owned by the Abu Dhabi Chamber of Commerce, embarked on a transformative journey by adopting Odoo, an innovative ERP system. Professor Abdullah Ghunama, the President and Provost of ADSM, shares the institution's success story, highlighting how Odoo tailored to their distinct needs and streamlined their operations.

A Perfect Fit for ADSM:

ADSM, with its focus on innovation and entrepreneurship, serves approximately 350 graduate students. The institution required an ERP system that could accommodate their specific processes and policies, including an SIS system, a unique financial system, and HR management. Recognizing the need for customization, they turned to Odoo as a potential solution.

"The journey has been smooth since then," Professor Ghunama states. With the guidance of an Odoo expert, ADSM mapped their requirements and realized that Odoo was the perfect fit for their institution. This marked the beginning of a transformative partnership.

Customization for Unique Needs:

What sets Odoo apart for ADSM is its adaptability. Professor Ghunama emphasizes, "What we liked about Odoo is the fact that we can customize it to fit our business flow, workflow, and so on and so forth." This flexibility allowed ADSM to align Odoo with their distinctive processes, making it a natural extension of their institution.

Streamlining for Efficiency:

The implementation of Odoo brought immediate benefits to ADSM. Processes became more efficient and effective, simplifying day-to-day operations. Professor Ghunama notes that the system is "easy to use" and provides "nice reports, especially management reports for me to look at." 

The approval process, a critical aspect of any educational institution, became faster and smoother. Summing it up, Professor Ghunama describes Odoo in one word: "superb." This single word encapsulates the tremendous impact Odoo has had on the Abu Dhabi School of Management. It's a testament to how a powerful ERP system can be tailored to meet the unique needs of higher education institutions, ultimately enhancing efficiency and effectiveness.


The success story of ADSM and Odoo is a testament to the power of customization and innovation in higher education management. By choosing Odoo, ADSM not only streamlined its processes but also paved the way for continued growth and excellence. This story showcases how adaptable technology solutions can empower institutions to thrive in a rapidly changing educational landscape.

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