Location/Region: Montreal, CAN (with offices in Toronto, Chicago, and Paris)
Industry: Influencer Marketing Services
Apps implemented: CRM, Purchase, Project, Timesheet, Accounting, Dashboards
Number of users: 50
Software replaced: Google Workspace and QuickBooks
Hosting type: Odoo Online
When influencer marketing meets smart system integration, efficiency follows. For Clark Influence, a creative agency connecting brands with audiences through authentic digital voices, Odoo became the backbone of its operations. By centralizing information, improving collaboration, and giving leaders real-time visibility into performance, Odoo has helped the company sustain growth across multiple international offices.
Founded in Montreal and now also based in Toronto, Paris, and Chicago, Clark Influence is a creative influencer marketing agency that connects brands with their audiences through content created by trusted digital voices. The agency offers end-to-end services (from strategy and influencer sourcing to campaign management, content production, and social media management).
Operating across various industries, including beauty, food & beverage, travel, retail, and institutional sectors, Clark Influence’s approach is deeply rooted in human connection and creativity. Their campaigns focus on measurable results, brand-safe collaborations, and authentic storytelling, earning them the trust of leading names like Air France, TikTok, P&G, Hilton, NBA, WWF, Best Buy, Fairmont Hotels & Resorts, and the Government of Canada.
As the company expanded internationally and its client base grew, so did its operational complexity. Managing dozens of projects, teams, and creative assets across markets became a challenge that demanded a stronger technological foundation.
"When I arrived, it was clear that the company needed a stronger internal organization to sustain its growth. Implementing a system that could bring structure and enhance collaboration became a priority."
Before Odoo: Managing Growth
Without Clear Visibility
Before turning to Odoo, Clark Influence relied on a combination of Google Workspace and QuickBooks to manage operations. As the number of projects and clients increased, information became fragmented across spreadsheets and documents, making it hard to ensure consistency and accuracy.
Project management wasn’t very efficient. The company had no visibility into the time spent by employees, which made it difficult to calculate actual project profitability. Internal communication also suffered from the lack of a centralized system, leading to errors and misalignment.
To prepare the company for its next stage of growth, Anne-Julie brought her experience with ERPs and system integration to the table. Her goal was clear: find an integrated solution that could centralize data, improve project tracking, enhance internal communication, and give leadership real-time insights into profitability and performance.
Clark Influence briefly considered large-scale systems like SAP and NetSuite but quickly ruled them out as too costly and unsuitable for the agency’s size and needs. The team conducted a more in-depth evaluation of Zoho and Odoo, meeting with representatives and testing their features, but ultimately found that Odoo offered a better overall experience in terms of user interface, functionality, and customer support.
"Functionally, Odoo met all our criteria. The UI was intuitive, the logic made sense, and we could easily visualize how our workflow would look inside the system.”
Odoo Becomes the Backbone of Clark Influence
Anne-Julie first heard about Odoo through industry experts and ERP professionals she consulted during the software evaluation process. After initial discussions with several partners and Odoo’s account management team, the agency decided to move forward with the implementation.
The process wasn’t without challenges. In the beginning, the team tried to make Odoo fit their existing processes instead of following the system’s native logic and adapting accordingly. “That was our biggest mistake,” Anne-Julie admits. While the implementation was successfully achieved, some of their custom developments made system upgrades more complex.
Although Clark Influence completed its first transformation in about four to five months, they soon realized that several of their custom developments became obsolete once Odoo released new native features. This experience was an important lesson: not only that following Odoo’s standard framework ensures long-term scalability and smoother version migrations, but it also showed that the software was growing along their side.
Over time, Anne-Julie came to appreciate how Odoo continues to evolve, constantly enhancing existing features while introducing new capabilities that align with Clark Influence’s needs.
"It really felt like Odoo was growing with us. Not only did the system support our growth, but we could see it maturing alongside our company."
Clark Influence started with 11 users in 2021. Today, they have 50+ users working seamlessly on Odoo. The system has become essential to their daily operations, supporting their evolution from a creative boutique to a global marketing agency.
The most impactful applications include:
Contacts & CRM: Key to managing client relationships, campaign leads, and influencer databases efficiently.
Projects & Timesheets: Enabled precise tracking of time spent on campaigns and improved visibility into project profitability.
Purchases & Accounting: Simplified expense tracking and provided leaders with a clear, real-time view of financial performance.
Dashboards: Empowered executives with accessible, data-driven insights for faster and more informed decision-making.
With Odoo, internal communication dramatically improved. The team now collaborates using the chatter box, ensuring every project detail stays within the system. Executives and accounting teams, who previously spent hours consolidating data manually in Excel, now save valuable time for strategic analysis.
As automation increased, so did efficiency. Tasks that once required manual input are now handled by Odoo workflows, allowing the agency to focus on creativity and client service. HR processes also became smoother, helping Clark Influence manage growth and onboard new employees effortlessly.
"It felt like a risky bet at first, but it quickly became obvious it was the right choice. We’re proud of what Odoo became for us, and what we became thanks to it."
An Evolving Partnership with Technology
One reason Clark Influence appreciates Odoo is its constant evolution. Each version brings improvements that directly enhance the agency’s operations, reducing the need for custom developments and keeping the system aligned with modern business needs.
The open-source community was another major plus. It allowed Clark’s team to exchange ideas with other Odoo users, find solutions easily, and stay up to date with best practices. Being partially Belgian herself, Anne-Julie appreciated that Odoo also originated in Belgium, a detail that made the partnership feel even more special.
Adoption was smooth thanks to the company’s young, tech-savvy workforce. Anne-Julie also played a key role in creating internal training guidelines, ensuring every department understood how to use Odoo effectively.
What’s Next for
Clark Influence
After successfully scaling on Odoo, Clark Influence is now preparing for its migration to version 18. The plan, in 2026, is to review existing configurations, optimize them, and then expand to new applications that will support further automation and business intelligence.
The agency continues to grow its international presence and is determined to maintain the same creative energy while reinforcing operational excellence. Odoo will remain a key part of that journey, helping Clark Influence keep structure and clarity as they expand.
Clark Influence’s story is a reminder that growth requires both creativity and structure. With Odoo, the agency found a platform that evolves alongside its ambitions, bringing visibility, efficiency, and data-driven insight to every project. Start centralizing your operations with Odoo today, and discover how a unified system can empower your teams to work smarter, communicate better, and scale faster.
