Casio MENA achieves precision with Odoo

Company Name: CASIO Middle East FZE
Country: United Arab Emirates
Industry: Electronics
Main Apps Implemented: CRM, Email Marketing, Marketing Automation, Helpdesk
Company Size: 100+
Implementation Timeline: 4 Months
Odoo Partner: Klystron Global DMCC
Customer Success Manager: Asim Hussain

About CASIO Middle East

Casio Computer Co., Ltd. is a Japanese multinational electronics manufacturing corporation headquartered in Shibuya, Tokyo, Japan. Its products include calculators, mobile phones, digital cameras, electronic musical instruments, and analogue and digital watches. Today, Casio is most commonly known for making durable and reliable electronic products. 

In their Dubai office, the team faced a few specific pain points that needed to be addressed:

> Data storage and reporting was being calculated and kept on Excel sheets.
> Targeting and analyzing data was done through Excel sheet filtration functions.
> Email marketing was being done through the company mailing system and there was no mass email broadcasting tool for e-marketing with detailed open/click rates reports
> SMS marketing with detailed open rates reports was unavailable as a broadcasting tool
> Help Desk service was a simple technique of answering emails manually through the service centre system

Introducing Odoo

The team at Casio got in touch with Klystron Global DMCC who assisted in implementing Odoo to solve the pain points the team was facing. A few key applications were added for the team to begin working on them. 

CRM app was added to:
> Replace excel sheet and data files stored across different teams
> Avoid data lost
> Organize data all in the same format
> Ease the filtration process for niche campaign segmentation
> Map with POS system and tractions reports

Email Marketing was added to:
> Replace company mailing system
> Easy broadcasting tool with open/click rate reports
> Schedule emails as well as allow for data upload and data filtration options

SMS marketing was added to:
> Allow for easy SMS broadcasting with open rates reports and scheduling options
> Offering the availability of Opting out

Help Desk was added to:
> Answer emails directly from Odoo help desk function
> Set up auto reply in EN, AR & FR based on language mapping
> Link between Help Desk and CRM that helps seeing the member details and the inquiries that came from the Help Desk
> Divide the help desk tickets based on the Ticket type for CRM and service related queries

Link Tracker was added to:
> Track multiple links across one email and see how many times a person has clicked on particular link 

Implementing Odoo had a tangible impact on the business and on the results for the team at Casio Middle East. The newly organized data and reporting has eased the data utilization for the marketing activities and increased the activities overall. Utilization of Odoo Mass mailing function increased the direct member communication - a 70% increase in activities on an average on a monthly basis.

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