Tips to launch your email marketing campaigns

Public Channel / Odoo Experience 2015

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11. QUESTIONS?

7. KEY FEATURES Odoo Mass Mailing

9. How it works SEE IT IN ACTION

1. Tips to launch your email campaigns Yves - Pascal Mukadi, Marketer @Odoo

10. SINGLE SOLUTION FOR MULTIPLE GOALS CONCLUSION Grow your subscribers base Track your marketing campaigns Increase your productivity thanks to integration

5. EMAIL WITH ODOO Create your campaign and edit your email Step 1 Step 2 Step 3 Choose your contacts Send your email

2. SUMMARY Introduction 1 Why email marketing is important? 2 What are the key features 3 What are the benefits? 4 Conclusion 5

3. Email marketing remains one of the best performing digital marketing medium: ➔ effortless for maximum impact WHY IS IT IMPORTANT? Email marketing was ranked as the best channel in terms of return on investment, with 68% of companies rating the channel as ‘good’ or ‘excellent’. Econsultancy

6. " " With Odoo, we ease the way marketers send email campaigns . WHY IS IT IMPORTANT? INTEGRATION IS PART OF THE SUCCESS

12. Odoo sales@odoo.com +32 (0) 2 290 34 90 www.odoo.com R&D and services office Chaussée de Namur 40 B - 1367 Grand Rosière Sales office Avenue Van Nieuwenhuyse 5 B - 1160 Brussels Thank you Send me your inputs to ypm@odoo.com

4. TRADITIONAL EMAIL MARKETING Create your campaign and edit your email in a page Step 1 Step 2 Step 3 Step 4 Export your contacts from another page Import your contacts in the mass - mailing system Send your email from another page

8. ● Drag and drop editor ● WYSIWYG editor ● Responsive ● “End - user ready” = NO TECHNICAL KNOWLEDGE NEEDED ● Nice user interface ● Sample testing ● Campaign tracking and comprehensive analytics ● Fully integrated with Odoo CRM KEY FEATURES

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