WeWin Media is an out-of-home (OOH) advertising agency that aspires to offer innovative and creative communication and marketing solutions with a nationwide network in key cities in Vietnam. Headquartered in Ho Chi Minh City, the agency serves international brands, including Canon, Daikin, Pepsi and more.
Why Odoo?
Odoo first entered the picture as WeWin Media's customer. Before implementing Odoo, the agency relied on Google Workspace, multiple spreadsheets and other local solutions to manage its business operations. This practice conditioned the company's workflow with these pain points as follows:
Inflexible System
WeWin Media's operational workflow was constrained by the software's predefined default configuration. The inability to customize the software, coupled with protracted response times (often several weeks) from the customer support team, significantly hindered their efforts.
Lacking Real-Time Updates
The lack of integration between the standalone tools meant data was scattered across disparate platforms. Consequently, the team struggled to get real-time updates on project statuses and operational details, which severely hampered their account management efforts.
Insufficient CRM
The agency lacked a customer relationship management (CRM) tool to effectively manage its diverse clientele. As its business expanded, relying on manual CRM became unsustainable in a rapidly changing industry.
Comprehensive & Cloud-Based
Advertising Solution
Odoo's journey with WeWin Media began when Odoo became a client. This initial partnership quickly led WeWin Media to explore Odoo's tools as a potential business solution for their own operation needs.
- On the Odoo Project app, WeWin Media can now flexibly design project stages to suit their diverse OOH projects, which include billboards, LED screens, banner advertising and many more.
- Thanks to its easily configurable and user-friendly interface, Odoo clearly presents all tasks and project details within a single, centralized tab.
- The project management app has saved the team significant time previously spent gathering information from various platforms, ultimately speeding up project delivery by 25%.
- The project visibility enables managers to identify the best-performing products, sales, and teams.
- This also motivates the team to share and learn from the best sales practices of one another, thereby improving customer satisfaction and service quality.
"Since having Odoo, our team is more motivated to look for ways to analyze the business to improve performance."
- The interconnected Odoo Sales and CRM apps promote a streamlined sales process with advanced lead & opportunity management.
- Auto-generation of sales quotations for hot leads and conversion to sales orders (SOs) at a later stage of the sales cycle.
- Odoo CRM suggests follow-ups and sends auto-reminders for sales to check in with customers periodically.
- By providing these suggested follow-up actions, the CRM software effectively helped WeWin Media train and improve its sales team's B2B sales skills.
- The app also identifies upsell and cross-sell opportunities, resulting in a 30% increase in the agency's revenue within the first six months following WeWin Media's Odoo implementation.
- Intuitive and automated, the Odoo Accounting app centralizes all spending and earnings to offer the managers financial transparency updated in real-time.
- These reports are crucial for tracking cash flow and empowering data-driven decision-making.
- These reports also help WeWin Media with project budgeting, which includes resource optimization and proactive risk management.
"I access the Odoo Dashboards every day to get a summary of all business activities. This helps me greatly in tracking the business performance."
- Prior to the Odoo Implementation, WeWin Media managed its team manually on Excel.
- With the Attendance app, the team can now punch in and out of work, and these actions will be automatically recorded in Odoo.
- Employees can submit leave requests directly through the Time Off app. Odoo then automates the approval process, routing requests to the HR department and relevant line managers for review.
- On the Odoo Knowledge app, team members can find SOP on WeWin's sales and reimbursement guidelines to ensure service consistency and quality.
- The team can simply insert pre-written content to instantly communicate with customers, answer helpdesk tickets, describe new project tasks, and much more!
- The app also made onboarding new team members much easier as all materials can be found within the same app.
- With the Odoo Knowledge app, any updates made by the director are instantly visible to all team members, significantly reducing the time spent on communication and ensuring everyone stays aligned with the latest information.
Try Odoo for Free"We strongly recommend Vietnamese companies to use subscribe to Odoo. Customers enjoy a full suite of tools to digitalize your varying business processes for streamlined operation, improved efficiency and increasing revenue."
WeWin Media
Company Name: CÔNG TY TNHH TRUYỀN THÔNG QUẢNG CÁO WE WIN
Location: Vietnam
Industry: Marketing & Advertising
Apps Implemented: CRM, Project, Accounting, Expenses, Sales, Employees, Time Off, Knowledge
Hosting Type: Odoo Online
