DIGITAL LYNX Ready

CONBLOX (Complex of Evolution), based in Pylaia, Thessaloniki, is a modern Greek construction and civil engineering firm with extensive industry experience. The company covers a broad portfolio of high-spec technical projects, including residential and commercial renovations, steel building construction, heritage building restorations, industrial facility setups, engineering advisory services, and real estate management and investments. CONBLOX's core philosophy is built on consistency, reliability, technical excellence, and long term client trust.

Managing a wide range of complex engineering and construction projects generated a growing operational challenge in organizing the company's back-office infrastructure. 

A critical operational pain point was the inability to track project-specific profit margins accurately, which frequently led to reduced returns and obscured true project profitability. Tracking multi-stage projects, coordinating purchases, monitoring expenses, and handling billing required a unified, scalable digital solution. 

To support its expansion and secure healthy financial performance across every job, CONBLOX sought an integrated enterprise platform to centralize project workflows, cost control, and margin analytics.

The Odoo Solution
Digital Lynx designed and implemented a comprehensive solution on Odoo, customized for the specific demands of the engineering and construction sector:
● Custom Project Margin Model: Leveraged Odoo's core margin logic and enhanced it by developing a custom model that delivers a clear, consolidated, real-time view of profit margins on a per-project basis.
● Project Management & Step-by-Step Tracking: Structured workflow to monitor project milestones step-by-step for every construction, renovation, and restoration project.
● Purchases & Expenses Management: Centralized oversight of purchasing, supplier management, and job-costing expenses.
● Invoicing & Financial Workflows: Automated billing processes integrated directly with project progress and commercial terms.
● Advanced Reporting: Customized operational reports delivering clear insights into project performance, expenses, and profitability.

Key Outcomes & Impact
● Consolidated Profit Margin Oversight: Real-time visibility into project profitability, protecting project returns across every job.
● End-to-End Operational Visibility: Complete control over project milestones and financial activity across every stage of work.
● Optimized Project & Purchasing Workflows: Seamless coordination between purchasing and site teams, ensuring smooth project delivery.
● Enhanced Productivity: A user-friendly, efficient environment for all platform users, freeing team members to focus on delivering technical excellence.

Digital Lynx is an official Odoo Partner and a specialized digital transformation practice, delivering web design and development, custom software, brand identity, SEO and performance marketing, and applied AI automation. At the heart of the agency's philosophy is Centralization: unifying every business function inside a single digital ecosystem.

Running a fast-paced digital agency means juggling software engineering, creative design, marketing campaigns, and AI integration at the same time. Digital Lynx set out to achieve two goals at once:

● Internal operational excellence: consolidate every tool into one platform and centralize data, project management, and business operations.

● Battle-tested expertise: run Odoo internally first, so every client implementation is grounded in real, hands-on operational experience.


Digital Lynx has run Odoo at the core of its own operations for over 7 years:

● Complete operational centralization: every department, from development and design to CRM, sales, marketing automation, and accounting, works from one source of truth.

● Custom models in daily use: the same custom development capability delivered to clients (HR, inventory, POS, eshops, and booking systems) is built and refined in-house first.

● AI & workflow integration: Odoo workflows paired with AI prompting techniques to speed up daily agency output.

● A proven framework: 7+ years of internal execution shaped into scalable, high-performing Odoo architectures for client businesses.


Key Outcomes & Impact

● 7+ years of internal Odoo mastery: Odoo is the operational backbone of the agency's daily work.

● Implementation credibility: hands-on mastery lets Digital Lynx structure and scale client organizations with precision.

● One connected platform: development, design, branding, and marketing collaborate seamlessly within a shared environment.

● Maximized efficiency: faster project delivery and a friction less experience for every platform users

Greek Link is a leading Destination Management Company (DMC) in Greece, specializing in the MICE sector (Meetings, Incentives, Conferences, Events). The company also provides specialized cruise ship handling and shore excursion services (Cruise Ship Handling & ShorEx), as well as tailored travel experiences (FIT, Bespoke Travel). Greek Link stands out for its multicultural team, international outlook and dedication to sustainable development (Green Thinking).

In its initial stage, the company operated with a simple corporate website, while project coordination was managed manually using basic tools such as Excel and emails. To achieve its strategic evolution, upscale its operations, and further elevate its high-standard services, Greek Link sought a modern, fully integrated online platform.
The primary goals of this digital transformation included:
● Accessible & Flexible Management: Creating an online environment with an optimal quality-to-cost ratio, delivering a simplified, user-friendly, and efficient experience for all platform users.
● Seamless Backend & Frontend Synchronization: Achieving full alignment across the tech infrastructure so that any new information, modification, or update made in the backend (Odoo) automatically reflects on the frontend website in real time.
● Adaptability & Dynamic Data Collection: Implementing extensive website customizations with smart conditional logic and dependencies based on tour types, enabling dynamic collection of specialized attendee data tailored to specific event requirements.

Digital Lynx designed and deployed a modern solution built on Odoo, combining the flexibility of standard modules with custom models and business intelligence tools:
● Custom Conference Model & MICE Modules: Developed a dedicated custom model for Conference Creation and Management, seamlessly integrated with the Hotel, Appointments, and Sales modules.
● Full Two-Way Backend & Frontend Integration: Engineered an innovative architecture that ensures every backend update is instantly reflected in the online booking environment.
● Smart Conditional Logic & Web Customization: Customized the platform to dynamically adjust forms and data collection fields depending on the specific activity or tour.
● Comprehensive Workflow & Automation Tools:
Odoo Sign: Secure, modern digital contract management.
Invoicing System: Fully automated and streamlined billing workflows.
Contacts, Knowledge Base & To-Do: Centralized management of contacts, internal knowledge, and daily task workflows.
● Advanced Dashboards & Data Governance: Configured advanced BI Dashboards with sophisticated reporting that extends beyond standard pivot views, providing executive leadership with full visibility for data-driven corporate governance.

● Operational Upscaling with Optimal TCO: Deployed an enterprise-grade infrastructure that supports continuous business growth at a competitive cost.
● Real-Time Frontend & Backend Synchronization: Instant, reliable, and automated data updates across the entire web ecosystem.
● Digital Speed & Agility: Automated contract signing and billing workflows via Odoo Sign and Invoicing.
● Strategic Corporate Governance: Empowered executive decision-making through advanced BI Dashboards and reliable key performance metrics.
● Boosted Productivity: Replaced manual workflows with automated processes, providing comfort, precision, and speed for all platform users.

ACOUNTART is the parent company specializing in accounting and financial services.
Operating under its umbrella, WineLab is an experimental natural winery founded by economist and oenologist Vassilis Skoutas. WineLab produces and distributes artisanal natural wines crafted from indigenous Peloponnesian grape varieties (Avgoustiatis, Mavrodaphne, Fileri, Refosco, Mavrouda), using traditional clay amphora vinification without chemical additives.

The Challenge & Opportunity
WineLab set out to structure its entire commercial ecosystem, from grape harvesting and bottling through to multi-channel sales management.
The key operational requirements included:
● eShop & POS Integration: Building a modern eCommerce platform for direct online sales, paired with a mobile Point of Sale (POS) system for selling wines effortlessly at trade fairs and tasting exhibitions.
● Centralized Inventory Management: Real-time synchronization of wine inventory between online store orders and physical exhibition sales.
● Dual Corporate Web Presence: Establishing a dedicated web showcase for the parent company, ACOUNTART, highlighting its accounting services, alongside the main commercial eShop for WineLab.
● Regulatory Compliance & Evolving Legal Framework: Full compliance with ΑΑΔΕ (myDATA) obligations, along with rapid adaptation to the mandatory transition to a
certified Electronic Invoicing Provider for B2B transactions.

Digital Lynx designed and implemented a comprehensive multi-brand Odoo solution:
● WineLab eCommerce (eShop): Launched an elegant online store for showcasing and selling limited-production natural wines.
● Odoo POS (Point of Sale): Configured a seamless POS workflow for fast, automatedon-site transactions during wine exhibitions and events.
● Unified Inventory Tracking: Integrated real-time stock adjustments across both physical POS terminals and online eShop channels.
● Dual-Site Corporate Presence: Built a professional corporate web presence for ACOUNTART to showcase its accounting services.

● Invoicing System & Fiscal Alignment (myDATA & Provider): Initially established a direct integration between Odoo Invoicing and the ΑΑΔΕ myDATA platform. To stay ahead of evolving Greek regulatory requirements, Digital Lynx strengthened the financial infrastructure by integrating Odoo with a certified Electronic Invoicing Provider, fully automating B2B fiscal compliance.

Key Outcomes & Impact
● Multi-Channel Sales Growth: Immediate, smooth launch of online sales and on-site exhibition retailing.
● Complete Fiscal & Legal Compliance: Automated document transmission to ΑΑΔΕ via a certified Provider and myDATA, providing future-proof regulatory readiness and complete fiscal accuracy across all B2B transactions.
● Seamless Stock Synchronization: Instant inventory updates across all retail channels (eShop and POS).
● Enhanced User Productivity: Streamlined, user-friendly processes for platform users managing client orders and event sales.
● Unified Dual-Brand Presence: Professional digital representation for both the commercial winery brand (WineLab) and the parent financial firm (ACOUNTART).