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Sumit Jain

I was using zoho and now shifted to odoo for Social Plugin? There are some major challanges?

1. Why there are less social profiles?
2. Few Important of them are missing like Google Business, Bluesky, Threads, Whatsapp & Telegram.

3. Why it is not using local disk space to deliver the videos too.


Please help me with that.

Sumit Jain

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Odiware Technologies
Best Answer

1. Why are there fewer social profiles in Odoo Social Marketing?

Odoo's current supported social platforms are limited, primarily including:

  • Facebook (Pages)
  • Twitter (now X)
  • LinkedIn (Pages & Profiles)
  • Instagram (via Facebook integration, limited to Business accounts)

The reason for fewer profiles is:

  • Odoo’s social module is newer and still evolving. It doesn't yet have the same maturity or wide range of integrations as dedicated social media tools like Zoho Social, Hootsuite, etc.
  • Platform API limitations. Some social networks (like Threads or Bluesky) either have limited or no public API access yet. Odoo tends to integrate only where stable and official APIs are available.


Here’s the status of these platforms in relation to Odoo:

PlatformStatus in Odoo SocialWhy It's Not There
Google Business❌ Not availableGoogle shut down Google+; Business Profile posting API has limited access. Not broadly used for social content scheduling.
Bluesky❌ Not availableStill in early stages, API access is limited.
Threads❌ Not availableMeta has not yet provided full public API support.
WhatsApp✅ Partially supportedOdoo supports WhatsApp for chat via the Discuss module (requires WhatsApp Cloud API), but not for social posting.
Telegram❌ Not available in SocialNo native Odoo integration yet, but it can be custom-built via Telegram Bot API.


This is a design decision based on performance and scalability:

  • Odoo Online (SaaS) doesn’t allow access to the file system directly. All assets are stored in database blobs or remote URLs (like videos via YouTube or Facebook links).
  • Video files are large and can drastically affect server performance and storage limits, especially on Odoo.sh or SaaS.
  • Delivering videos natively from disk space would require handling video encoding, streaming bandwidth, and content delivery—all of which are outside the scope of Odoo’s social module.


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