We needed a brand which is free of constraints. We wanted a brand that allows us to release ERP applications like sales, accounting, inventory, procurements. But the brand should also fit with our latest apps like website builders, e-commerce, point of sales or business intelligence. Odoo is growing so quickly that we also expect to release stuff we don't even think of today. Applications that are not compatible with the perception the people have of an ERP. If we need to build sky-rockets to empower our users, we will do it.
Odoo is a suite of business apps, not only an ERP. 200.000 users are using one application only. To break this "one big block" image of traditional ERPs, we wanted a name that we can compose to create names for every standalone application.
It could be named Zuzu, but they chosed Odoo because :
Choosing the right name is hard. To find the perfect name, we analysed the names of top internet companies. We discovered a direct correlation between the company valuation and the number of 'O' in its name.
End of reading is here : https://www.odoo.com/blog/odoo-news-5/post/odoo-the-new-openerp-156#blog_content
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