Nevo Creative

Nevo Creative is a Malta-based digital marketing agency that uses Odoo not only to run its own business, but as the platform from which it delivers campaigns on behalf of its clients. We implemented a full marketing stack alongside their website and accounting, giving the team one connected environment for creative work, client delivery, and financial management.

On the marketing side, Social Marketing allows the team to schedule, publish, and monitor posts across multiple social channels from a single dashboard, with engagement and reach tracked directly in Odoo. Email Marketing handles campaign design, segmented mailing lists, A/B testing, and open and click-through reporting, while SMS Marketing extends the same reach to mobile for time-sensitive promotions. Marketing Automation ties these together through multi-step campaign workflows, so leads and contacts move automatically through nurture sequences based on how they respond. Events supports campaign launches and client activations with registration and ticketing built in, and Surveys gives the team a structured way to gather audience feedback and feed results back into campaign planning. Link Tracker and UTM tracking run across all of it, attributing traffic and conversions back to the specific campaign that generated them.

Their website is built and hosted directly on Odoo, presenting the agency's portfolio and services while capturing enquiries straight into CRM. Because the website, campaigns, and pipeline share the same database, the team can follow a visitor from first click through to signed client without exporting data between systems.

Accounting was configured to manage the commercial side of the agency, covering client invoicing, recurring retainers, expense tracking, supplier bills, and Malta VAT compliance, with financial reporting available alongside campaign performance in the same platform.

The result is a single connected system where Nevo Creative manages its own operations and its clients' marketing activity together — reducing the number of external tools in use, keeping campaign data and financials in one place, and giving the agency a scalable foundation as its client base grows.