Arista Group: Revving Up Old Systems With Odoo


Company: Arista Group

Location: Jakarta 

Industry: Automotive

Company Size: 500+

Number of Odoo Users: 197

Odoo Apps Implemented: Sales, Purchase, Inventory, Invoicing, Accounting, Studio

Odoo Implementation: Development & API Integration

Partner Name: Falinwa Indonesia

Odoo Account Manager: Ken Lai

The Company

Founded in 2003, Arista Group started its business as a Honda authorized car dealer in Jakarta. It soon gained recognition and endorsement from Yamaha motorcycles in the same year and expanded to Depok and West Java. Since then, the company’s business portfolio has been growing at a rocket speed. It has revved up premium services (sales, rental, and auction) and partnerships with world-class automotive brands, such as Honda, Suzuki, Mitsubishi, Hino, Wuling, Mercedes Benz, Ford, and Yamaha motorcycles. 

Today, Arista is known as one of the top automotive dealerships in Indonesia with over 100 branches across the country. The company accredits a majority of its success to quality customer care, and more recently to its operational upgrade with Odoo.

Coping With An Old System

Before implementing Odoo, Arista Group was a long-term user of Microsoft Dynamics AX 2009. The company gave up the software after discovering the multi-functional capabilities of Odoo through Falinwa Indonesia (Odoo Gold partner). It recalled the former ERP as an old and traditional system, after trying to adapt to its rigid user interface and customizations. Through a demo trial, the company’s director found that Odoo allows flexible software developments and is faster and more reliable (than the previous ERP) in monitoring overall operations.

Falinwa Indonesia has been very supportive and responsive in providing solutions and alternatives to each of our requests. They were also able to cover developments beyond what we had in Microsoft dynamic AX.

Irawan Gozali • Director of Arista Group

Simplified CRM & Sales Management With Odoo

Each year, Arista’s employees actively connect with hundreds of thousands of prospects across 16 provinces in Indonesia. Therefore, Odoo's CRM (Customer Relations Management) app has been crucial in maintaining customer satisfaction. The app helps the business at every step of the sales cycle to ensure in-depth monitoring and nurturing of leads.

During the rise of the COVID-19 pandemic and uncertainties in the market, Arista’s sales teams faced new challenges in customer acquisition. To tackle this, Arista leveraged its existing customer base to gain quality prospects with data tracking and optimization features in Odoo’s Sales app. It now uses the app’s real-time performance analysis to identify inconsistencies and optimize operations. This new workflow reduces manual work and saves a significant amount of time and costs. Most importantly, managing customers has never been simpler!

Saving Critical Assets: Time & Finances

As an enterprise with over 100 branches, Arista’s revenue highly depends on accurate and timely invoicing and accounting reconciliation. The company’s experience with Odoo has only been improving as processes are even faster and more fluid upon each new software update. Before Odoo, Arista used Microsoft FRx for financial reporting and analysis. Generating a single financial report for 1 company (50 branches) would take 1 hour. And as they needed to process 10 companies' reports, it would take a whole day’s time.

Arista’s accountant now finds ease in workload with advanced features, such as automated journal balancing, intuitive reporting, and local bank synchronization. Following this, the app's feasibility boosts the company's confidence in financial management like never before!

One of the most outstanding transformations that Odoo brought to Arista Group was in accounting and financial management. Odoo’s system provides us great flexibility in customizing and developing a framework that best suits our business.

Irawan Gozali • Director of Arista Group

About Falinwa

Falinwa is an ERP integrator and consulting firm operating across Shenzhen, Hong Kong, Jakarta, and Toulouse with more than 10 years of experience in outsourcing IT systems. As one of the top Odoo gold partners in APAC, Falinwa’s second-to-none expertise can be highlighted with their achievement of ‘Odoo’s Best Starters Award’ in 2014 and 2016. And they have been prevailing ever since!

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