Hello Vanessza

Link Tracker menu and its sub menu UTM are restricted to the group Extra Rights / Technical Features  

To Make it visible for all users you can remove this restriction by doing the following:

1- Activate Developer mode by going to settings then scroll down and press on
Activate the developer mode  

2- Go to Settings =>Technical=>User Interface => Menu Items

3- Search for Link Tracker

4- Open the menu

5- Remove the Group Extra Rights / Technical Features By Pressing on the x button at the end of the row

6- Open Submenus tab

7- Click on UTMs

8- Remove the Group Extra Rights / Technical Features By Pressing on the x button at the end of the row

9- Click on Save

10- Test it and confirm its working

If this helps please upvote my answer and mark it as correct